Launching a product or service involves major steps in company branding, letting your target market know who you are and what you do. A significant part of this process is choosing the right marketing strategy to get people talking about your quality products and services. An effective method used worldwide, particularly in Australia, involves investing in promotional marketing products. Here, we highlight the top Australian promotional items that have proven to resonate with clients, establishing a company’s presence and generating buzz.
Promotional items are a tried and tested strategy. Expected benefits include:
Giving a positive experience to potential clients with your company
Increasing loyalty between you and your existing customer base
Making prospective clients “give back” to your company
Australia is a great place to grow your business. And whether it’s about increasing your market share, improving brand awareness, or widening your customer base, promotional products can help you achieve those goals.
Here are the top products that Australian clients love to help you get started!
A Tech-savvy Generation
1. Phone Stand
Let’s face it, smartphones will eventually take over every single piece of handheld technology we have today. From a measly bar with a small green-tinted display, our phone evolved into a computer, camera, and media player, just to name a few. It is not surprising that phone stands came out on top. In a 2019 study, there are more than 17 million smartphones being used in Australia alone.
We have:
Bamboo Phone Stand
Price starts at $3.29
2. Universal charging cable
People most likely own multiple gadgets from different companies whether it’s a phone, a tablet, or maybe an e-book reader.
What do all of these have in common? They need to be recharged. What they don’t have in common? Charging heads.
We have:
Universal Charging Cable
Price starts at $5.85
3. Powerbanks
Speaking of phones, people can find themselves stranded with a dead phone in the most inconvenient of situations. Help them out by making sure they can get their gadgets juiced up.
These trusty peripherals can range from small ones that can hang as a keychain, to bigger ones that can charge multiple devices all at once.
We have:
Keychain Powerbank
Price starts at $9.69
Timeless Top Australian Promotional Items
4. Shirts and hoodies
Shirts and hoodies are timeless because of their utility. As a giveaway, they can serve as small billboards that can be brought to where people are. They also forge company identity when given to employees.
You can also choose the type to give depending on the need. Fitness packages? Dri-fit shirt. Premium products? Embroidered hoodies.
We have:
Unisex T-shirt
Price starts at $7.43
5. Caps and headwear
Caps are perfect giveaways especially during the summer months when outdoor activities are all around and the sun is high up.
It’s useful, lightweight, and compact — every little thing that a client can ask for.
We have:
Cruise Mesh Cap
Price starts at $5.43
6. Socks
Socks are great giveaways because they are practical and versatile. You can use it in any situation whether you want to feel cozy in the winter or comfortable during the summer season.
We have:
Ankle socks
Price starts at $5.58
A Healthy and Sustainable Future for Top Australian Promotional Items
7. Tote bags, canvas bags, and market bags
One of the biggest consumer behaviour movements we have now is eco-friendliness. Consumers are now much more conscious about their impact on the environment and are doing steps to become more sustainable.
Tote bags and other reusable bags are becoming much more popular as a replacement for plastic bags. Putting your logo on one of these eco-friendly alternatives can help bring your brand to markets and grocery stores, among other places.
We have:
Canvas tote bag
Price starts at $6.76
8. Reusable pouches
Pouches are convenient especially when it comes to traveling. You can store your toiletries, gadget peripherals, or important documents inside these small bags.
You can opt for eco-friendly options too by looking for pouches made from recycled materials.
We have:
Cosmetic bag
Price starts at $2.47
9. Mugs and bottles
Refillable drinking ware has also taken off in the past couple of years. Not only are they practical, but they also encourage us to reduce the use of single-use plastic cups and bottles.
You can choose depending on the occasion or need. You can give out Thermo mugs for everyday use, and you can also give out reusable tumblers for outdoor use like camping or hiking.
We have:
Aluminium bottles
Price starts at $7.77
10. Personal hygiene kits
The pandemic has undoubtedly made us much more conscious about personal health and wellness.
Looking after your health also won’t go out of style so your clients will surely appreciate giveaways that can help them stay clean no matter when and where.
We have:
Gel hand sanitiser with carabiner
Price starts at $1.84
But no matter the popularity, also consider the kind of message you want your future clients to receive and how consistent your promotional products are with your company’s vision and branding. It’s all about introducing yourself through products that will surely last.
We offer eco-friendly and sustainable options and products that can fit various lifestyles from sporting, outdoors, technology, and dining. Visit our store to learn more about what we do and other creative promotional product ideas you can use for your welcome kits, marketing campaigns, or employee and client gifting.
Everyone remembers their first day of work. It may not be the exact play-by-play account of who greeted you first or what you wore on the first day, but it leaves a very lasting impression for the duration of your stay in the company.
Research has shown that organisations with a strong onboarding process increase retention by 82%. In today’s changing workplace where employees’ expectations are changing, first impressions matter a lot. The pandemic and lockdown have shone a light on companies that championed flexibility, work-life balance, and a great company culture. This created a ripple effect where companies now are tasked with the challenge of showing new talent that they care about their employees and invest in their growth and well-being.
The promotional marketing world is no stranger to creating memorable experiences for new talent. Recruitment teams often seek us out to create welcome packs for new employees. This welcome kit often comprises branded merch that helps show them a little appreciation as they join their new team.
In this article, join us as we take a closer look at why welcome kits for new employees are something that companies should consider in their onboarding process, how you can get creative with them, and how to design an effective onboarding kit.
What is in an Employee Welcome Kit?
An employee welcome kit is more than just some branded merchandise. Think about it from the perspective of any new hire in your company. It is their first day and they are anxiously expecting to be ushered into their new roles, awaiting the different welcoming and onboarding processes. One way to give them a proper welcome is through these welcome kits that help them feel prepared on their first few days at work.
More than just a gift, these employee welcome kits allow you to:
Provide important information — Ensure that employees do not get lost or confused throughout their onboarding process by giving them all the information they need through handbooks and setup guides. This helps equip them with the knowledge, tools, and confidence as they take on their new role.
Make a great first impression — Give them a memorable start through a welcome kit as they make a transition to the company. This helps make them feel valued and set the tone for a positive relationship with the company.
Improve their performance — Provide them with the necessary tools, knowledge, and resources that enable them to be successful in their roles. This helps them contribute to the team much faster, which can improve your team’s efficiency and productivity.
Make them feel welcome — Promote a sense of team spirit and belonging through a company-branded welcome kit.
Reduce employee turnover — Reduce turnover and save on training costs by ensuring a smooth onboarding process that makes new hires feel welcomed, valued, and engaged.
Essential Components of a Modern Welcome Kit
A welcome kit is not rocket science. It is one way of creating a more welcoming workplace through a package that reflects your company’s values. There are many tried and tested kits that worked for other companies but there are still many ways to add your personal flair to them.
Here are some of the common things to look out for in creating welcome packs for new employees:
Essential Information
Welcome letter — A personal letter from the manager or CEO that expresses their excitement about the new hire coming on board as well as the expectations for them.
Employee handbook — This is a comprehensive guide that includes essential information such as company policies, dos and don’ts, company culture, benefits, and more. Even if the HR representatives would inform new hires of this information, it is still great to give employees a copy they can go back to. This can either be a physical handbook or a well-designed sheet with a QR that can lead them to the right digital resources.
Work setup guides — These guides would walk them through how to set up their company laptops, software, email, and other important tools they would need.
Practical Items
Branded merchandise — Logo-branded merchandise are items that contain the company logo that help reinforce their branding such as pens, notebooks, notepads, mugs, stickers, t-shirts, and tote bags. You can go the extra mile by printing or engraving their names on the items.
Office supplies —Everyday items they can use such as sticky notes, paper clips, folders, and desk organisers. These are basic but important necessities that would make their day-to-day jobs easier.
Tech accessories — Gadgets and accessories that can help aid their productivity such as a mouse pad, phone charger, phone or tablet stand, power bank, and the like.
Food and beverage — A snack box filled with treats, coffee, or healthy snacks.
Other Items
Team Information — This can come in a handbook form or even a flier that showcases the company’s culture and what their idea of fun is outside of office work. This is a great chance to introduce them to their team members through informative bios, highlight team-building activities and breakthrough performers, and show why the employees love working for the company.
Gift Cards — Gift cards are a great welcome gift as you can let your new hires choose what they want to get.
Crafting a Personalised Starter Pack
Now that you know what items are typically found in these employee starter packs, the challenge is how you can make personalised employee gifts. An effective employee welcome kit conveys your company’s culture and fosters employee pride and loyalty to your new hires. They should strike the balance of showing your company’s personality while being practical enough to be used day-to-day in the office. While the actual components of the kit would vary on your company’s culture and budget, here are a couple of ideas to get you started.
Company introduction and culture materials
We have to start with the basics. New employees would need a handbook or guide that would help them in their onboarding process. This can be a manual that contains company policies, a guide for setting up their accounts and tools access, and even a map of the office layout so that they wouldn’t get lost.
Wearable items
Wearable items go beyond company-branded shirts or hoodies. These can be caps, lanyards, or even a tote bag. This can help give them a sense of belonging especially when they can rep these at the office.
Mugs or tumblers for beverages
Staying hydrated is an important part of any person’s day. A drinking bottle, mug, or tumbler is a practical item that can be used every day. More than having the company’s logo on the cup, this is also good for the environment as it is reusable.
Trends or industry-specific items
If your company is fast-paced and one that is constantly evolving with the times, then having a trendy item is a great way to show your hires that you are up-to-date. An example of this is having a branded fidget spinner or cube, which became popular as a way to keep people occupied with something to fidget with. You could also go with industry-specific items such as having tech accessories like phone chargers or pop sockets for tech-focused companies.
Fun items
Showing off your company culture and fun side through customised welcome kits is one way to give your new hires a stronger connection with your company and leave a lasting first impression. If travel is a big part of your company culture, including a travel kit would be a good idea to get them excited about your future team-building trips.
Navigating the Digital Landscape – Online Onboarding Resources
The adoption of technology in the workplace has also seen the rise of digital onboarding resources. This is useful for online employee orientation and onboarding or if your company values sustainability by forgoing paper waste.
These can come in various forms but here are the most common:
Welcome videos — Short video messages from the manager, team members, or CEO. This video can talk about the company’s mission and culture and show some excitement about the new hire joining the team.
Visual presentations — Keynote slides that talk about necessary company information, policies, and benefits creatively and engagingly.
E-learning modules — Online courses, short videos, or guides on learning more about the company’s products and services or the industry.
Knowledge repository — This is a central database containing the policies, FAQs, and other necessary employment information that the new hires would need to access.
Technology is at the forefront today and it is important to show how you can blend technology seamlessly into their onboarding process. It modernises and optimises once traditional processes to make for a more effective and streamlined welcoming process.
One of the benefits of this is that new hires can access the relevant information and resources on demand. Centralised information repositories are there that give them the documents and resources that they need. Anytime and anywhere, they can engage in independent learning and problem-solving. A recruitment staff wouldn’t always have to be there for them to learn more about the business and their work.
For virtual teams, online onboarding processes are an invaluable way for them to connect with their colleagues and be up-to-date with the job even without setting foot in the office.
Creative Employee Gifts for a Memorable Onboarding Experience
Creative employee gifts are another way to make their onboarding experience memorable. This goes beyond just giving them company-branded items and showing that your company values them by getting to know them or by going the extra mile. Here are some ideas to make their welcome kits memorable:
Engraved items — Pens, journals, coasters, or paperweight containing their engraved names is a nice personalised touch to have.
Birthstone or astrological-related accessories — Go the extra mile by giving them a small token whether it be a necklace or keychain that reflects their astrological sign or birthstone.
Curated music playlist — If your team has done some extra research on your new hires, you can curate specific music playlists that suit their preferences.
Caricatures — Hire a caricature artist who can draw funny portraits for your new hires.
Wellness kits— Let them unwind from a busy day at work with items like a massager, neck pillow, yoga mat, and more.
Eco-friendly items— Show them how you care for the environment through bamboo pens, bamboo golf accessories, recycled totes, and sushi sets.
Personalised fortune cookie — Give them a personalised fortune cookie that contains a heartfelt message.
The Role of Company Culture in Welcome Kits
Tips for Designing an Effective Onboarding Kit
Determine the budget
The first step is determining your budget. How much you can do is constrained by this so it’s important to determine how much you can allot for every employee welcome kit. If the budget is a bit tight, then you should focus more on practicality than creativity. This doesn’t mean you have to forgo more creative ideas altogether. Try to strike the perfect balance!
Focus on practicality but don’t forget creativity
Going practical is always a safe choice. Focus on items that they can use and rep on a daily basis such as branded pens, notebooks, or shirts. These practical items will serve as the ‘must-haves’ and then you can think of other creative items you can toss in the kit such as company-branded socks or a pack of cupcakes with their initials on it.
Personalise
Tailoring your employee welcome kit to each new hiree is a small gesture that goes a long way. This has many levels from tailoring their package to their department or industry, like including a sticker of a tech joke for developers, to actually including their names and preferences to each item. You can create a pre-onboarding survey to new hires to learn more about their interests and hobbies, which can help you personalise each kit.
Gather feedback and improve
Employee welcome kit are not one-size fits all. Some may appreciate it more than others. The only way you will know is if you get feedback. Gather feedback from new hires and ask what they liked, what item they found the most useful, and what could be improved. This will help you design future welcome kits.
Be authentic
At the end of the day, the employee kit is a reflection of your company’s values. Don’t force anything that does not feel genuine to your company’s culture. When designing onboarding materials, think hard about the main values of the company you want to focus on and how to best convey this with the chosen items.
Level Up your Onboarding with A Welcome Kit for New Employees
Creating a welcoming workplace plays a huge role in an employee’s likeliness to stay and be motivated in their jobs. Welcome kits are great as they can help new hires get a better grasp of the company’s culture and values and give them a headstart at adjusting to their new roles. Part of employee onboarding best practice is to create a package by personalising the kits, focusing on practical items, and showing your company’s authenticity are all equally important to remember.
We at Red Tomato are passionate about creating promotional products that help give you the best first impression. Explore our different welcome packs to kickstart creating your onboarding kit! Get in touch with our team today!
The importance of an employee welcome kit simply cannot be understated, especially when considering the critical first several months of a new employee’s tenure. According to a study by the Work Institutes, it turns out that 2 out of 3 newly hired employees leave their jobs within their first year. Interestingly, the Brandon Hall Group conducted a study for Glassdoor.
They found that a strong onboarding program, complete with a thoughtful employee welcome kit, could potentially increase employee retention by as much as 82%.
For businesses, the challenge is to make an exceptional first impression that can foster commitment from new hires. So, where should you start? With things you can control, such as welcome kits.
Interestingly, new employees often find these kits fundamental to their integration into the company. An employee welcome kit collects gifts and treats that make new members feel appreciated and importantly serves as:
A means of helping new employees get started
A tool to introduce company culture
A way to promote your company
A means to mark the transition between “applying” and “being hired”
Now that we understand the importance of onboarding and the role of welcome kits, let’s explore what makes an impactful welcome kit in 2024.
Essential Items to Include in Your 2024 Employee Welcome Kit:
1. A Welcome Note or Letter from The Leader
Why it’s important: A welcome letter serves as one of the first forms of recognition for an employee. It synchronizes the expectations of the employee and the company from day one.
How should you do it: It’s important to personalise the letter, including the employee’s name and role. With the help of HR, leaders can craft letters that effectively highlight why they hired the employee, the expectations, and an expression of delight to have them on board.
2. Company Swag
Why it’s important: Welcome kits that contain your company’s promotional products give a tangible version of your appreciation. It also helps them identify with their new group as they’ll be carrying the company’s brand with them.
Promotional materials also serve as a great way to introduce your brand to other people – whether your employees are wearing them on an errand run, or if they’re so impressed with the kit that they’ll share a photo of it on their social media accounts.
How should you do it: Consider your company’s identity and the practicality of the products. You can choose versatile and traditional ones like ceramic mugs, or level it up with thermo-flasks or vacuum mugs.
You should also include products your employees can wear like jackets, vests, caps, shirts, or even singlets so they can show off your brand when they’re running or working out. Furthermore, your products should be able to communicate your company’s values. Are you a sports-oriented company? Why not include fitness gear?
Are you advocating for sustainability? Include reusable items, biodegradable and sturdy pouches, or products that are made from recycled materials. To get started with your welcome kits, you can check out our wide range of branded products that your employees will surely enjoy.
3. The Company’s “Culture Bible”
Why it’s important: Leadership won’t always guide the new employee through the company’s culture. There are organic ones, like team communication or company vibe.
How should you do it: Include the company’s employee handbook and “culture bible” in your welcome kit. Some companies even distribute copies of specific books, like Ogilvy and Mather’s “The Eternal Pursuit of Unhappiness.”
4. Induction Materials
Why it’s important: You can’t expect your new employees to waltz into your workplace and know everything they need to know. On their first day, employees should be given purpose and direction as it can make them disconnected from the company if they fail to establish those points.
Induction materials will also help your employees navigate through the different systems you have and align their goals and work style to your company’s mission and vision.
How should you do it: Include materials introducing your company’s vision, mission, brand identity, and core values. The kit should contain a day’s checklist for the new employee, such as a list of applications and credentials (e.g., e-mail, office chat), an understanding of their immediate hierarchical structures, and additional HR documents.
In 1988, a TV spot featured a man running across the Golden Gate Bridge. And as the feel-good music chimed in, the camera zoomed out to reveal the breaking of dawn. The man, marathoner Walt Stack, then says he is running 17 miles every morning – an impressive feat considering the withering of our muscles and the decline of our stamina as we grow older. The commercial then blinks to a black screen, showing only three words – “Just do it.” It was 1988 when the campaign took off. Nike, one of the biggest sports brands in the world, successfully showed that if someone can do it, then you can do it too. This marketing angle resonated so much that even as the generation who first saw the commercial transitioned to grandparenthood, the campaign proved very much alive until this day. So how did Nike achieve such a feat? How did the campaign’s impact survive the test of time? Is it possible to recreate such a success? Behind every successful product is a robust promotional campaign. Coming up with a great product is half the work. Selling it to consumers fills the other half.
Let’s dial back down for a bit. Even if we’re talking about a campaign smaller than Nike’s, creating an impactful promotional campaign can be a daunting task. But if you know the bases that you need to cover, this challenge can turn into a trove of opportunities for your brand. These five tips will help you maximise the impact of your next promotional campaign.
BE CLEAR WITH YOUR GOALS
When it comes to any endeavour, even in marketing, you always have to begin with the end in mind. You need to determine and specify what kind of Targets can range from the generation of new leads, increased retention or brand awareness, increase in sales, or maintaining relevance. All of these goals demand different approaches, budget caps, and materials so it’s important to know the direction of your campaign. Knowing what you need to accomplish also lessens the chance of your efforts to go on different ways or do a lot of things at the same time. Focusing on a single approach can help you maximise not just your time and effort, but your budget as well. Another way to help your campaign is to find the measurable component of your goal. Quantifying a goal to an extent can help you objectively assess the impact of your campaign. This can be an increase in sales, the number of people reached, or the number of times your brand was searched on the internet for a span of time. Remember, you can only know the impact of your campaign if you have a standard to assess it with.
LEARN MORE ABOUT YOUR TARGET AUDIENCE
As they said, “war favours the informed.” Even the most seasoned marketing team can miss the mark when they don’t have the right data to work with. Your approach should be data-driven, not just by sales data but with research data as well. Always remember that your consumers are humans. And as humans, we have different perspectives, communication styles, motivations, wants, needs, and expectations. Even with the most expensive TV spots or internet advertisements, if the audience isn’t hearing, seeing, or experiencing what you offer, you might as well pack up the entire campaign.
In Nike’s 1988 campaign, they did what they call “empathic research.” This data-gathering approach delves into what evokes a certain emotional reaction from consumers. According to Blinkist Magazine, one of the companies that also benefited from knowing their customers was Pampers. As Pampers saw a decline, they commissioned research to see what their customers feel about their product. They found out that it wasn’t about the “dryness” their diapers offered, but about how “soundly” babies slept. They then pivoted accordingly and recovered. To put it briefly, if you’re running a promotional campaign in Australia, are you going to communicate with them like an American? Well, just take a look at what happened to Starbucks.
DEVELOP A PROMOTIONAL MESSAGE FOR YOUR PROMOTIONAL CAMPAIGN
Ultimately, the question that your brand should be able to answer is, “what is in it for me?” As businesses, we are all here to provide solutions for our customers. If they need tastier bread, one can offer that. If they want wider internet access, one can offer it too. But how will they know what you’re company is set out to do if you won’t tell them? Building a promotional message will tie up your campaign to a single theme. Promotional messages are important because it’s a way for your consumers to understand what your product is all about. You can lay out what solutions you offer and craft a call to action so they’d know how to access your product. It should be concise, clear, and engaging. Once your message sticks, it will be easier for your consumers to spread the word to their friends as well.
STRATEGY, STRATEGY, STRATEGY
Much like a ship headed out to open waters, you can’t just unfurl the sail and call it a day. To attain a goal, you should be able to craft the process and the steps that can help you attain that. A promotional campaign isn’t just spreading the word. It’s problem-solving, resource management, people engagement, creative project, and systems implementation all in one. Campaigning is managing the different parts of marketing logistics. It’s deciding which methods to employ and how. It’s determining what kind of communication style will be used that can be easily received by your audience.
Knowing how your campaign system will run will make or break the entire project. It is important that you create a plan to stick to your budget so you can gain more than you’ve invested. You also need to determine which parts you’ll delegate and outsource to make sure you deliver everything on time every time.
USE THE RIGHT TOOLS IN YOUR PROMOTIONAL CAMPAIGN
Speaking of delegation and strategy, a good promotional campaign makes use of the proper tools for the job. When you cook, you have specialized tools fit for different purposes. You won’t use a meat mallet to slice a vegetable. And you certainly won’t use a peeler to mix your ingredients together. The same goes for promotional campaigns. Knowing what tools you have can be the difference between succeeding and failing. For data gathering, you can always rely on surveys and lead generation. When phrased correctly, survey questions can provide valuable insight into your consumers’ experience with your product. For advertising mediums, you have physical spaces and digital ones. These two, while seemingly different, are not mutually exclusive. Having physical and tangible advertisements can coincide with digital campaigns. When used correctly, these two can even complement each other. Digital media can be social media, video advertisements, or internet banners, among others. Speaking of physical mediums, one of the best tools for an impactful marketing campaign is the use of promotional products. Promotional products can give your campaign an edge that no other tool can give – the power of reciprocity.
Basically, people are much more inclined to act positively towards your goal when they receive something good from you. Freebies, such as mugs, shirts, or caps, can make someone feel that they need to return the favour. This can come in the form of availing your product, telling it to friends and family, or just considering it while waiting for the need to arise. Besides these valuable returns, promotional products can also give you something more like contact details and the chance to speak.
We can take you through it step-by-step through our free “Plan A Promotion service”.You can check our store for quality products that can help maximise the impact of your next marketing campaign. We also offer kits for welcoming new employees or for giveaways. Keep these tips close as you create the next biggest promotional campaign. Remember, making a product great isn’t just about how good it is, but how good you sell it.
How can Red Tomato help you?
At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.
Welcome kits or starter packs for new employees are an essential part of onboarding new employees to your team. Including branded gifts in your kits can encourage company loyalty, make new staff feel like they are part of the team, and be a great way to make a first impression!
If you are looking to put together a welcome kit for your company, you’ve come to the right place. We’ve prepared KICKASS SAMPLE KITS to help you get new ideas ranging from PR boxes to warm welcome starter packs!
Here are the top 23 items best welcome kit items for new employees in 2023:
Wireless Headphones
Premium Bluetooth Speaker
Wireless Chargers
Laptop Stand
Retail Branded Backpack
Vacuum Cup
Notebook and Pen Pack
T-Shirt
Coffee mug
Cap
Reusable bag
Infusion drink bottle
Stationery set
Lunchbox
Keychain
Drawstring bag
Keep Cups
Die Cut Stickers
Candles
Hoodie
Table Games
Umbrella
Outdoor Essentials
While these may be the most popular gifts to include in welcome kits for new employees, there is always room for creativity! There are some guidelines to follow to make sure your welcome gifts resonate with your new employees. Here are some things to keep in mind as you decide on which products to include as welcome gifts for your new employees.
Tip 1: Choose gifts that make new employees feel part of the team
Welcome kits are designed to help with new employee onboarding and to make the employee feel welcomed to the company. Including company branded products in your welcome kit for new staff will make employees feel like part of the team.
For the same reason, fans wear uniforms to match their favorite team, employees at a company use branded products because they have a sense of pride in the company and they are unified to the team. Including branded welcome gifts for new employees will help them feel this sense of unity with the team right from the get-go.
Tip 2: Personalise your welcome gifts to match your brand
Of course, you should customise your welcome gifts to match your brand logo, colors, and style. Furthermore, you should personalise your welcome gifts for new employees to match the role, company industry, and the team’s attitude.
Is your team very casual? Maybe choose to include a branded T-Shirt rather than a button-down. Will the new employee’s role requires them to be on the road traveling often? Instead of a branded coffee mug, swap it for a travel mug. Does your company have a wellness program that encourages employees to be active outside? Include a branded cap to encourage participation in the company activities. Will your new team member be taking clients golfing often? Include a nice, branded polo shirt!
It’s important to customise your welcome gifts to be relevant and useful for the new employee.
Tip 3: Make sure the products you choose deliver core company values
The products you choose to welcome new employees to your company should immediately introduce them to your values. If your company values sustainability, include a reusable water bottle in your welcome kit. If one of your core values is continual learning, maybe include a branded pen and notebook to encourage new employees to take notes.
Tip 4: Learn from the experts when choosing your welcome gifts
Companies all over the world, both large and small, have learned that welcome gifts contribute greatly to employee’s onboarding to a new role. If you need some inspiration, take a look at these companies who have put together welcome gifts for new employees:
TWITTER
Twitter includes a reusable tote, bottle of wine, small and large notebook, and a branded team T-Shirt for their new hires.
FACEBOOK
In their welcome kit for new team members, Facebook includes a branded mouse, T-Shirt, and two notebooks.
UBER
Uber includes a drawstring bag, jumper, cap, notebook and pen, pencil holder, and moreN
