Launching a product or service involves major steps in company branding, letting your target market know who you are and what you do. A significant part of this process is choosing the right marketing strategy to get people talking about your quality products and services. An effective method used worldwide, particularly in Australia, involves investing in promotional marketing products. Here, we highlight the top Australian promotional items that have proven to resonate with clients, establishing a company’s presence and generating buzz.
Promotional items are a tried and tested strategy. Expected benefits include:
- Giving a positive experience to potential clients with your company
- Increasing loyalty between you and your existing customer base
- Making prospective clients “give back” to your company
Australia is a great place to grow your business. And whether it’s about increasing your market share, improving brand awareness, or widening your customer base, promotional products can help you achieve those goals.
Here are the top products that Australian clients love to help you get started!
A Tech-savvy Generation
1. Phone Stand
Let’s face it, smartphones will eventually take over every single piece of handheld technology we have today. From a measly bar with a small green-tinted display, our phone evolved into a computer, camera, and media player, just to name a few. It is not surprising that phone stands came out on top. In a 2019 study, there are more than 17 million smartphones being used in Australia alone.
We have:
Price starts at $3.29
2. Universal charging cable
People most likely own multiple gadgets from different companies whether it’s a phone, a tablet, or maybe an e-book reader.
What do all of these have in common? They need to be recharged. What they don’t have in common? Charging heads.
We have:
Price starts at $5.85
3. Powerbanks
Speaking of phones, people can find themselves stranded with a dead phone in the most inconvenient of situations. Help them out by making sure they can get their gadgets juiced up.
These trusty peripherals can range from small ones that can hang as a keychain, to bigger ones that can charge multiple devices all at once.
We have:
Price starts at $9.69
Timeless Top Australian Promotional Items
4. Shirts and hoodies
Shirts and hoodies are timeless because of their utility. As a giveaway, they can serve as small billboards that can be brought to where people are. They also forge company identity when given to employees.
You can also choose the type to give depending on the need. Fitness packages? Dri-fit shirt. Premium products? Embroidered hoodies.
We have:
Price starts at $7.43
5. Caps and headwear
Caps are perfect giveaways especially during the summer months when outdoor activities are all around and the sun is high up.
It’s useful, lightweight, and compact — every little thing that a client can ask for.
We have:
Price starts at $5.43
6. Socks
Socks are great giveaways because they are practical and versatile. You can use it in any situation whether you want to feel cozy in the winter or comfortable during the summer season.
We have:
Price starts at $5.58
A Healthy and Sustainable Future for Top Australian Promotional Items
7. Tote bags, canvas bags, and market bags
One of the biggest consumer behaviour movements we have now is eco-friendliness. Consumers are now much more conscious about their impact on the environment and are doing steps to become more sustainable.
Tote bags and other reusable bags are becoming much more popular as a replacement for plastic bags. Putting your logo on one of these eco-friendly alternatives can help bring your brand to markets and grocery stores, among other places.
We have:
Price starts at $6.76
8. Reusable pouches
Pouches are convenient especially when it comes to traveling. You can store your toiletries, gadget peripherals, or important documents inside these small bags.
You can opt for eco-friendly options too by looking for pouches made from recycled materials.
We have:
Price starts at $2.47
9. Mugs and bottles
Refillable drinking ware has also taken off in the past couple of years. Not only are they practical, but they also encourage us to reduce the use of single-use plastic cups and bottles.
You can choose depending on the occasion or need. You can give out Thermo mugs for everyday use, and you can also give out reusable tumblers for outdoor use like camping or hiking.
We have:
Price starts at $7.77
10. Personal hygiene kits
The pandemic has undoubtedly made us much more conscious about personal health and wellness.
Looking after your health also won’t go out of style so your clients will surely appreciate giveaways that can help them stay clean no matter when and where.
We have:
Price starts at $1.84
But no matter the popularity, also consider the kind of message you want your future clients to receive and how consistent your promotional products are with your company’s vision and branding. It’s all about introducing yourself through products that will surely last.
We offer eco-friendly and sustainable options and products that can fit various lifestyles from sporting, outdoors, technology, and dining. Visit our store to learn more about what we do and other creative promotional product ideas you can use for your welcome kits, marketing campaigns, or employee and client gifting.