We’re about to hit start on another year! Yes – this past year won’t exactly make it to the top 10 list, but this coming year is looking promising.So – what’s your marketing plan looking like? Have you thought about your promotional campaigns for 2021? Let’s show you some examples that will get those creative juices flowing and inspire you to make next year your best ever.
How promotional marketing drives business success
Marketing covers a broad range of executions, from digital to print, content to paid, experience and promotional.However, businesses often don’t consider the power that promo marketing can have on the overall success of a campaign. Creative promotional initiatives have a way of connecting with the emotions of your audiences while carrying a strong representation of your brand. Their tangible nature and creative potential connects with clients, builds conversions and makes a lasting impression like nothing else can.Think about an email or social media post. It’s fleeting and easily ignored. But will you ignore a branded gift basket? How about a towel, mug or mobile phone case? Unlikely!And the sky is the limit with these kinds of promotional branded items.Promotional products can generate excellent results for your marketing campaigns – if they’re done right.Here are a few examples to show you how promotional products benefit a brands’ marketing.
Some examples of great promotional campaigns
At Red Tomato, we love creating and executing smart, fun and innovative ideas. Here are some examples we’ve seen that we think will inspire you.
Domino’s Pizza’s 60th Birthday
In celebration of their sixtieth year serving up the world’s favourite fast food, Domino’s is giving 60 years’ worth of pizza to the family of a baby named “Dominic” or “Dominique” born in Australia on the 9th of December. This generous move by the company not only inspires engagement, but also promotes its product and creates a real feel-good buzz in the market.Who doesn’t love that idea?
Free Dettol hygiene kits for Uber drivers and passengers
Where do people need hand sanitiser? When they’re out and about. This clever partnership with Uber and Dettol gives drivers and their passengers access to branded Dettol hygiene kits. This initiative to create a cleaner and healthier world is an effective promotional campaign for both brands, as it offers practical benefits for everyone while boosting their products and services. Every single customer using Uber would notice this.
Heineken’s six-foot social distancing cooler
With all of the social distancing going on, Heineken created a six-foot (1.8m) cooler in a boisterous effort to encourage the recommended distance to avoid the spreadof COVID-19.
This product is great, not only because it stores lots of cold beer, but it’s also an effective campaign for the brand – not to mention how timely and relevant it is. The campaign addresses a problem, offers a solution, while promoting the brand through a promotional product in a fun way.
“Bigger is always better, and what better way to practise a safe social distance than with an esky/icebox/ chilly bin? On top of that, it also solves a problem.” – Zack from Red Tomato.
BWS: 100 days of summer campaign
Who doesn’t love prizes? This campaign by BWS offers $7 million worth of prizes and $25 million worth of Woolworths Everyday Reward points for people who simply download their free app and play a fun game. This type of promo marketing campaign encourages engagement between the audience and the brand’s digital assets – in this case, the app.
Everything on their app is branded, creating an opportunity to place their marketing right in the hands of their audience.
“It’s an instant win sales promotion and reward program. It encourages people to download the app and involves online as well as offline elements.” – Tyrone from Red Tomato.
Well, are you feeling inspired for your own marketing in 2023?
We hope you are! Because we can help you create just as exciting promo campaigns around your brand too. Ones that customers won’t forget and will earn great results.As creative marketing experts, we can help create and put these campaigns into action so you’re all ready for a big year ahead.
Check out our new creative services that you can combine with your promotional marketing!
How Red Tomato can help
Red Tomato won’t let your inspiration go to waste!We provide the best promotional products and campaigns that will enhance your marketing in 2021. This coming year, we can help you empower your brand to achieve those goals. With our passion and expertise for branding and marketing, you’ll be assured of promotional campaigns that will grow your business even more.
Start here to get personalised promotional campaign ideas.
2020 has been quite a year.The pandemic has restricted a lot of the valuable interactions we often share with our team – the high-fives after a big win, handshakes during meetings, warm hugs of encouragement and even the smiles we usually see in person.However, your teams have all adapted effectively and kept operations going, despite the sudden shift in conditions.
Now with Christmas around the corner, this is a perfect opportunity to do something extra special to make your team feel united, valued and appreciated after such a challenging year. Sure – you might not be able to celebrate together as you have in previous years, but there are still some great ways you can make them feel extra special.The creative gift team at Red Tomato has prepared some more unique and personalised Christmas gift ideas to inspire you.Have a skim and see what you think.
Is it another typical Christmas gift again this year?
With Christmas coming, the usual ‘go-to’ choice is the standard food and drink hampers where you just pick and click. However, everyone sees the same stuff every year, and it really is the standard option. This won’t make a big impression on your staff and they end up throwing a lot of it away.Plus, the extra waste from the packaging isn’t very environmentally friendly.
2020 is the year for personalised and customised Christmas gifts!
If you want to give your team a morale lift and truly show your gratitude, customised Christmas gifts are the way to go. Rewarding your team with personalised gifts shows them that you know them and want to recognise all of their extra dedication this year.It’s time to look at premium bespoke Christmas packs.After all, this year has been an extraordinary one and your team deserves an extraordinary gift. If you wish to make your Christmas hampers exceptional, we can help you create premium bespoke hampers that will perfectly suit the taste of your employees.
A premium bespoke pack:
demonstrates care and thought from the organisation
can be tailored to align with a company theme, culture or values
tends to last longer as your team will get multiple uses out of the branded items
are better for the environment as a result
But most of all, your customised Christmas packs can tell a meaningful story. For instance, showcase your sustainability efforts, express your support for local Australian businesses or provide an exciting introduction to what 2021 will look like for your business.
Prepping your perfect Christmas packs in 2020
If you want to thank your teams for helping your business remain strong during this difficult time, adding some extra special value to their Christmas gifts is a good way to repay their diligence, commitment and loyalty.The question is: what should you include in your premium bespoke Christmas packs?
Here are some holiday gift tips to guide you:
Evaluate what kind of branded products will best tell the story of your organisation
If you are an advocate of the environment, you can add eco-friendly products. Or if your company’s culture promotes an active lifestyle, then include a few games or outdoor activity items.
Give gifts that last a long time
Why give typical hampers with standard food and drinks, when you can gift branded items that are used multiple times? Cheeseboards, branded aprons, custom cocktail-making sets and so on will be brought out time and time again!
Personalise the packs
Making your Christmas gift packs unique is an indication that you took the time to carefully plan out your gifts this year.Aside from the fact that your team will love the tailored presents, this will also strengthen your company culture and reinforce employee engagement.With proper planning and a touch of creativity, you can extend your gratitude and make the holiday season a very memorable one for your employees – yes, even during this new “norm” era.
At Red Tomato, we have a 2020 Christmas Gift Guide you can download now to help you select great Christmas gifts for everyone in your team. We’ll help you provide premium bespoke hampers your teams will surely love and cherish!
How can Red Tomato help you this Christmas?
We go far beyond the typical Christmas hampers that don’t create a long-lasting impression. This coming holiday season, we can help you create innovative gifts, invitations, premium Christmas hamper packs and much more – all designed with your personalised logo to send to the people who deserve it most.
Want help creating a premium bespoke back? Answer the 3 questions below:
What is your budget?
What is your message?
What products are you interested in?
Let us help you make their year! Contact usdirectlyto discuss your promotional gift ideas andwe’llwork on gettingyou theright productsfor the right clients at the right time.Phone: 1300 776 733Email:sales@redtomato.com.au
Christmas is the most wonderful time of the year. We can’t let anything ruin it – even a global pandemic. Now more than ever, your team need to celebrate! Something to look forward to that would brighten up their mood, despite the rough and stressful year. What better idea than a Christmas party? The business Christmas party is a time-honoured and highly cherished tradition. Organising one in 2020 may be a little different due to the new norm, but it’s important to make it memorable, nonetheless. Here’s how.
Struggling to plan your 2020 Corporate Christmas Party?
Your business Christmas party always takes a lot of time and effort to plan. Unfortunately, the COVID-19 pandemic has probably thrown all your advanced preparations out the window. With all of the physical distancing requirements and limited social gathering restrictions, your plans may have fallen through, the venue cancelled, or you’ve had to decide the usual choices are no longer appropriate. Worse – you now have less than 3 months to find a Plan B. Don’t worry! There are ways you can still celebrate with your employees and provide a memorable experience – all while sticking to your budget and complying with safety protocols. Here’s how you can still hold your Company Christmas Party in 2020.
The best ideas for your 2020 corporate Christmas party:
With the disruption to everyone’s normal routine, a sudden shift to remote work and everyone feeling a little isolated, your employees are looking forward to a bit of bonding time together in December. A corporate Christmas party is the ideal opportunity to get people together and show your appreciation for their hard work despite this difficult time. How can you make this year’s Christmas party extra special even at a distance? Our Red Tomato team have compiled some great ideas for you:
1. Host an online games night and give away prizes
Thanks to technology, you and your team can still gather virtually and enjoy a fun night together. You can put on a holiday-themed games night to encourage people to socialise again with their work friends. As prizes, you can give away tailored wellness packages or work-from-home kits to celebrate their victories and spread a bit of comfort and joy this silly season.
2. Organise a Secret Santa
We can’t let COVID-19 be the Grinch who steals Christmas. With online delivery services across Australia, hosting a work Secret Santa is the perfect idea. You can set a budget and a premium merchandise wish list they can pick from to create their own gift packs. These can then be delivered straight to their colleagues’ doorsteps for a big surprise. As an employer, you can also deliver branded gifts to them like calendars, journals, candles and other planning materials they can put to good use.
3. Deliver direct mail with branded items
Imagine the excitement your employees will feel when they receive a hand-written letter from you, delivered to their homes, paired together with a premium branded merchandise package. How heartwarming is that?! You might not be able to deliver the big speech like you usually do at your yearly Christmas party, but you can still show your sincerity and gratitude by writing them an appreciation letter for all their hard work this year. When matched with a wrapped branded Christmas hamper, they’ll feel the company spirit, even from afar.
4. Sending customised physical invitations to your outdoor Christmas party
Even with strict lockdowns starting to lift, there are still a lot of physical distancing measures in place. So, if you opt for an outdoor Christmas party in the park, you can make it extra special by creating personalised physical invitations. You’re not limited to just printed invites! You can customise your Christmas invitation depending on your business Christmas party theme, using promo items like Santa socks, snowballs, Christmas baubles, snow globes, candy canes and more.
5. Sending personalised premium gift packages
You may not be able to hold an in-person event. But don’t worry- you can reallocate the budget and send a premium branded merchandise package in lieu of a Christmas party. Christmas hampers and gift packs make a very big (and lasting) impression that your team members won’t forget. This way, they’ll appreciate that you took the time to spoil them with a high-quality gift that really finishes the year off with something special. For some great gift ideas, see our custom Red Tomato Christmas hampers that are absolutely ideal for corporate Christmas presents.
Ready to plan your Business Christmas Party 2020?
It’s not too late to plan your Christmas party this year – in fact, it’s never too early to embrace the festive spirit. It’s the perfect time to start organising now. With proper planning and the right creative solutions, you can still make Christmas a memorable one for all employees – even in 2020! At Red Tomato, we have a Christmas Catalogue you can download to help you select great Christmas gifts for everyone in your team, and make their year.
How can Red Tomato help you this Christmas?
We go far beyond the typical hampers that don’t create a long-lasting impression. This coming holiday season, we can help you create innovative gifts, invitations, Christmas hampers, premium packages and much more, all designed with your personalised logo to send to people who deserve it most. Let us help you make their year! Contact us directly to discuss your promotional gift ideas and we’ll work on getting you the right products for the right clients at the right time. Phone: 1300 776 733 Email: sales@redtomato.com.au
The COVID-19 pandemic has presented a wide range of challenges for all businesses. You might be facing a lot of uncertainties due to decreasing demand levels and adjustments to your marketing timelines, which have resulted in the accumulation of too much product stock.A typical response may be a ‘knee-jerk’ reaction like throwing a big sale – however, this can damage your brand in the long run. Instead, utilising promotional marketing is an effective strategy to remain connected with your audience and help spur demand again.Creative promo marketing provides strong exposure by offering both potential and current customers tangible items – helping them remember your business both during and long after this crisis.Here are some ideas to increase sales and move some of that extra stock by combining your offline promo campaigns with online promotions.
Social media competitions
Customers are relying on social media now more than ever. They spend hours looking for information and entertainment online- this is an opportunity! You can interact with followers online by hosting social media competitions like “Spin the digital wheel”, a “photo caption contest”, “best comment competition” or “monthly draws”. Your branded items and extra stock can then be used as prizes for winners.
Engagement incentives
Rewarding people for engaging with you can help drive them forward along their buying journey.
Promotional products are effective engagement incentives because they allow you to include your personalised branding or logo on items that customers will most likely use. For example, a mug, calendar or diary.Do you need some ideas? Here are some suggested promotional materials you can tailor for your business.
Gifts for customer retention
To foster trust and loyalty, offering quality promotional items such as a cheese board or printed book is a smart way to strengthen long-term relationships. It’s also an indirect way of showing appreciation.More than anything, your audience likes the idea of receiving gifts from you. These items can help them become brand ambassadors by making them feel special.
Gifts with purchase for online orders
How can you encourage customers to purchase more products and services? By providing extra value! Offering them free promotional materials with their online orders can encourage them to increase their spend.
Staff gifts
With isolation and people still working remotely or from home, staff need to be looked after as well. You may consider sending them Working From Home kits, promo product hampers and other branded stock.This nice surprise will help them remain engaged with your brand and increase loyalty to your business while helping you put excess stock to good use.Promotional marketing is an effective way to increase brand awareness and capture more sales using the power of tangibility, especially during this period. Whether it’s a shirt, a planner or a bag – seeing your brand on useful items makes people feel more attached and closer to your business and the solutions you provide.See some more promo marketing ideas here.
But what return does promo marketing really offer?
See for yourself here, by using our Promotional Marketing ROI Calculator.
Want to build your own promotional marketing campaign to increase sales?
No worries. We can guide you step-by-step through our free Plan A Promotion service. Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business.
At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns. Contact usdirectly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time! Phone: 1300 776 733Email: sales@redtomato.com.au
The recent COVID-19 pandemic has challenged businesses all over the world.
New physical distancing norms have affected events, seminars, product launches, trade shows, conferences, and live interactions.
We know that it can be tough to devise alternative ways to reach and re-engage event attendees, especially with the restrictions and limitations in place.
However, there is a way.
Through promotional marketing (or ‘promo marketing’), you can continue to spark brand awareness and stimulate engagement with your audience, even if you have to shift your events to an online format. In these unprecedented times, finding innovative promo marketing ideas to spark brand awareness and stimulate audience engagement has become crucial.
Here’s how.
Webinar gift bags
Because physical gatherings are limited right now, online conferences and webinars play a big part in organising events for your business.
But just because you’re not in person, doesn’t mean they have to go empty-handed! You can have physical event merchandise delivered straight to your clients. To promote your brand further, you can encourage people to take photos of your event’s promo products and share them for all attendees to see.
Invites are essential if you still want to run events. But, as you know, digital invites can get lost or ignored. So, get extra creative by sending customised invites using promotional materials or printed direct mailers.
Try ignoring an invite printed on a mug or a fancy printed card that arrives in the post. These will capture attention and ensure no one forgets to log in.
Exclusivity for sign-ups
To attract more attendees and increase excitement, you can put together a branded hamper or “swag pack” full of promo marketing goodies for the first 50 or 100 people to register for your online event. They’ll love the exclusivity and probably share the pack on their socials for everyone to see.
Involve interactive games
In between sessions, you can interact with online event attendees by hosting mini-games like “Spin the digital wheel”, “the best comment competition” or an opportunity to enter the draw by submitting their details on your site. Your branded promo items can then be used as prizes for winners.
Tutorial collateral
If you’re running an educational event online, then you can send them a pack in the mail with all their learning materials, some pens, a pad and even a few promo items gifts.
As you can see, promotional marketing is an avenue your business can take to increase participant engagement using the power of tangibility – even for an online event.
Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business.
At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.
Contact usdirectly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
This clever partnership with Uber and Dettol gives drivers and their passengers access to branded Dettol hygiene kits. This initiative to create a cleaner and healthier world is an effective promotional campaign for both brands, as it offers practical benefits for everyone while boosting their products and services. Every single customer using Uber would notice this.
of COVID-19. 
download their free app and play a fun game. This type of promo marketing campaign encourages engagement between the audience and the brand’s digital assets – in this case, the app.
