Promo With A Purpose: 6 Tips To Strategic Promo Marketing That Earns ROI

Promo With A Purpose: 6 Tips To Strategic Promo Marketing That Earns ROI

Campaigns are the bread and butter of marketing. Through a carefully devised strategy, they reach and engage customers with a mix of content, social media, advertising and creative executions.

However, one important element always seems to get overlooked until the very end: promo products.

When done well, branded promotional items can strengthen marketing campaigns and offer a lot of Return on Investment (ROI) for businesses. Unfortunately, rather than planning them efficiently and realising their actual value from the start, they’re often left as an afterthought in the strategic planning process.  Let’s rethink the time when you are implementing your promotional products.

This means they end up being a gimmick.

Since audiences today have high expectations and short attention spans, promotional marketing products can have a big impact when incorporated into a campaign. But to do that, promotional marketing needs to have a purpose to ensure that it adds true value to your business. 

To help you ‘promo with purpose’, here are 6 ways your Marketing team can get the most out of promo marketing.

(1) Start with the results you’re after

The best way of reaching a positive outcome from your promo marketing begins with understanding the overarching goals your campaign is aiming for.

Determining the ideal outcome will help you set your performance indicators and help your team tailor your strategy to meet these. By knowing where your campaign is headed, you can be clear about your approach and what kind of promotional products will help you achieve your goals.

(2) Plan your promo marketing 

A good plan never fails. 

Similar to how you determine the content and social media elements of your campaigns, it’s important to also consider the role that promotional items will play in the overall execution and roll out of your marketing from the very beginning too. 

This way, they’ll form a useful component of your campaign and won’t be a poorly considered after-thought which ends up having little effect on the outcome.

(3) Consider your objectives

What does your business intend to achieve? Is it to launch a new product, share a PR update, show loyal customers some love or generate more leads?

When you have a clear purpose, you can match a branded item that will help you leverage an ideal outcome. 

Ask questions like:

    • What kind of promotional materials will be ideal to use?
    • How will promo branded items contribute to the campaign’s message?
    • How will these products connect us with our customers better?
    • What physical promo items will reinforce the digital elements?


For example, if your campaign goal is to raise brand awareness, then what tangible branded items will contribute to this? You may create gift packs or merchandise that can be redeemed when a customer clicks on an advert or attends an event for instance.

(4) Determine the target audience

Identifying your ideal customer will help you personalise your promotional marketing strategy and deliver a brand message that resonates with them. This is because, when you know who your audiences are, you’ll be able to select relevant promotional items that will pique their interest.

Remember, your promotional marketing strategy should be valuable to the person you’re targeting. Knowing what they need and what impresses them will ensure what you’re giving is valuable and wanted, rather than just a throw-away item.

(5) Decide the kind of impression you want to make

The right promotional item can connect with customers like no other marketing can.

A wearable device is satisfying and practical. An event wristband can unite people. A prize is exciting, and a gift pack can make someone feel really appreciated. 

These are vivid emotional responses that can leave a lasting impression and develop a deep fondness for your brand.

Therefore, take the time to consider designs, colours, packaging and anything else that can improve your branded items and ensure consistency with your overall campaign.

For example:

    • Are eco-friendly products aligned with our brand message?
    • Are tailored welcome kits useful to business clients?
    • Will that branded item reflect our company’s image?
(6) Choose the right promotional product

While everything is going digital today, there’s something amazing about a physical promotional product that you can touch and interact with.

Your audience can be easily reminded of your business whenever they see your logo on their reusable coffee cup, that calendar or the leather journal they use every day. Tangible items can enhance a customer’s experience and extend your brand’s reach without getting lost in cyberspace.

Just make sure you pick the right promotional products. You can’t expect a successful result if your promotional marketing products doesn’t correspond with the marketing campaigns.

Want some promo inspiration?

To give you some ideas, here is a list of our suggested products that may match with that social media execution or your upcoming event. 

The importance of strategic promotional marketing

When you consider these 6 tips above, suddenly you shift your perspective away from gimmick items that do nothing for your brand, and more towards developing creative applications that extend your campaign’s reach and augment its strength in the eyes of your customers.

This can increase your Marketing ROI.

Want to see how? Check out our Promotional Marketing ROI Calculator here.

Simple – we can take you through it step-by-step through our free Plan A Promotion service.

Our team can be an extension of your Marketing department. Leave it to us, and we can come up with a creative and tailored solution.

How can Red Tomato help you?

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns. 

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733

What to Include in a Welcome Kit for new employees in 2022

What to Include in a Welcome Kit for new employees in 2022

Do you remember your first week at your job? How were you welcomed to the company? Was there an onboarding process? Was it a positive experience? Did you receive a Welcome Kit? 

Most employees are unengaged at work. Research shows the first days of starting a new position are crucial for the long-term success at an organisation. Welcoming new members to your team in a positive way is essential for keeping them engaged from the get-to. Engaged employees are more likely to perform better and be more loyal to the company.  Promotional products are a great way to welcome new team members and keep employees engaged from their first day. 

 

welcome kit

Welcome Kits for New Employees

A welcome kit for new employees can be a great way to start out on the right foot. A welcome kit can be created for any type of employee, at any level, even if they are remote or a freelancer. It is a great way for people to feel welcome and that they are joining a team.

 

Here is what to include in your welcome kit for new employees:
  • Welcome letter
  • Promotional products
  • HR documents
  • Company’s mission, vision and values
  • Onboarding process and first week’s schedule

Top-10-Best-Welcome-Gifts-for-New-Employees

Interested in knowing the best type of welcome gifts for your employees? Check out our Top 10!

New Employee Welcome Letter 

Why include a welcome letter in your kit? A welcome letter reinforces your commitment to hiring that particular candidate and shows appreciation for them choosing your company as well. It also makes clear details like the dress code, expected work hours, and other important details for the new employee to start off on the right foot.

Writing a new employee welcome letter also shows that you are a world-class employer that shows gratitude and appreciation, and someone they will enjoy working for.

 

What type of promotional products could you include in your welcome kit? Try to include products that new employees will use on the daily while they are working. A company-branded pen, notebook, and coffee cup are all great to include in a new employee welcome kit. 

In your welcome kit for new employees, including branded merchandise is a good way to make the new employee feel appreciated. Receiving a gift will make them start their position more loyal to the company and, in turn, start off more engaged. Read: 6 Pillars of Employee Engagement. 

 

Use a Welcome Kit to Install Company Values

 

A welcome kit for new employees should include your company’s mission, vision, and values. This will set clear what it is your company values and its goals, instilling these in the new employee’s mind right of the bat.

Clearly stating what the company is trying to accomplish will help the new employee envision how their work fits in with the bigger picture. If they have this in mind starting their very first day, this will make them more engaged and more of a team player.

Onboarding an employee in a positive way is crucial to their success at your company. Welcome kits can greatly improve that experience and using promotional products to create a feeling of loyalty to the company starting on the first day is important.

Employees that are happy with the culture of their workplace are 12% more productive. Work culture and the long-term success of both the employee and the company can be greatly influenced by investing in a simple welcome kit for new employees.

Got new people starting are your company and want to make sure they feel welcomed?  Book here a free 15 minute Welcome Kit Consult with one of our experts!  

Or just call us directly on 1300 776 733 for more information. 

  

The Only Event Planning Checklist You’ll Ever Need For 2022

The Only Event Planning Checklist You’ll Ever Need For 2022

Many of us are starting to feel the pressure of putting on last minute events as restrictions are beginning to lift across Australia. To take off some stress, we have created a complete event planning checklist. 

In a successfully executed event, there are many moving pieces that need to come together seamlessly. It’s easy to forget different steps or to stray away from the ultimate goals you wish to achieve with your event. 

COMPLETE EVENT PLANNING CHECKLIST FOR

BEFORE, DURING AND AFTER YOUR EVENT

 

Pre-Event

• Goals: What are your goals for the event? Why are you planning the event? What outcomes are you hoping for? Use our Define Your Goal worksheet to create specific and attainable goals for your event.

Target audience: One of the most vital pieces of this event planning checklist is to define your target audience for the event. Which audience will help you achieve your established goals by attending your event?

Budget: While one of the most important steps in the event planning checklist, determining a budget can also be the most difficult. When creating your budget, try to be as detailed as possible and for each item remember to include: the item, description, amount needed, estimated cost, and actual cost. If you need help, here are some tips for creating an event budget.

Program: Determining your program combines the first three elements of this checklist. You need to create an event agenda that will provide value to your target audience and also allow you to reach your goals for the event. And of course, the pieces of the program need to fall within your budget.

Speakers: Now that you have your program, you can begin to recruit for speakers. Event speakers can be one of their biggest draws, so make sure you source speakers who are experts in their industry and can captivate an audience.

Sponsorship: Are you hosting the event alone or will you need to look for sponsors? Allowing space for sponsorship can give your event more reach and give it another dimension of engagement. If you do want to bring on sponsors, make sure to reach out early on in the planning stage.

Marketing

Website: Your website can be a simple one-pager with all the necessary information for potential attendees.
Social media campaigns: A strong way to market your event is through paid social media campaigns. Try using Facebook Ads or LinkedIn Sponsored InMail to people who match the demographics of your target audience.
Giveaways: Giveaways can be a great way to promote your brand while also promoting your event. Maybe your brand can hold a giveaway of a free event ticket and a branded product as the prize for a competition for your existing email list.
Press release: Don’t forget about promotion outside of your network and email list. Reaching out to different publications is a great way to market your event to a wider audience.

Need help with your marketing? Check out our creative services. 

Facilities: Another vital step as you move through your event planning checklist is to secure a venue. Again, referring back to your target audience, you need to ensure that the venue will meet their needs and also the needs of the goals of the event. Here are some pieces to take into consideration when choosing a venue for your event:

Permits: What permits will you need to use the space? How difficult are they to get?
Number of guests: Take a look back at your goals for the event, will your venue be too large or too small to accommodate the target number of attendees?
Room design and furniture: What is the vibe you will be creating for your event? Is is more relaxed and casual or more of a formal environment? Knowing this will help you determine which venue is best.
Parking: Does the venue have enough parking to accommodate the estimated number of attendees?
Logistics: Will you and your team be able to move in and out all of the equipment needed for the event quickly and without issues? What about music and sound for the different presentations?
Location: Is the venue in a location that is easily accessible by your attendees? If not, how will you make it accessible?

Equipment: Before your event make a list of all of the equipment (and backup equipment) you will need to make sure everything runs smoothly.

Handouts: What will be in the welcome back for each attendee? Will there be different items of different days of the events?

Gifts: What promotional merchandise will your brand be giving out to attendees? How is it helping your reach your goals and engage with your target audience? Will you have different branded gifts to give out each day of the event? Will your company be holding any giveaways or competitions to engage attendees even further?

Day of the event

Organise event staff: The morning of the event should begin with a (brief) group meeting with the entire event staff. The purpose of this meeting should get them excited about the day to come and to ensure they know their responsibilities. An event will only run as smooth as its team.

Set up attendee registration and entertainment space: This is your attendees first impression of the event so you need to set the right tone from the start. The registration space should be clean, professional, and aesthetically appealing to engage event-goers from the get-go. The entertainment space should be already set up and get attendees excited just by walking by.

Post-Event

Clean up: Your staff will be exhausted by the end of the event but it’s important to respect the venue you used and clean up every piece of the event.

Thank you letters or gifts to staff and volunteers: The event wouldn’t have been possible without them and you should thank them for all their hard work. A branded gift accompanied with a genuine thank you note can be a good way to communicate this.

Thank you presentation for sponsors: If your event had sponsors involved, you should prepare a presentation with the final numbers and KPI’s for the event, and what those results mean for those brands.

Follow up engagement plan with attendees: How will your brand further engage with attendees even after the event is over? The last day of the event should not equate to the last day of a relationship with the attendees.

Debrief with key stakeholders to review goals and plan for improvements: Upon the completion of the event, you should plan a meeting to discuss with the organization team the following:

Overall feelings of the event
Did the event reach your goals?
What can be improved upon for the next event?

DOWNLOAD YOUR (FREE) EVENT PLANNING WORKSHEET

Top 10 Best Welcome Gifts for New Employees in 2022

Top 10 Best Welcome Gifts for New Employees in 2022

Welcome kits are an essential part of onboarding new employees to your team. Including branded gifts in your kits can encourage company loyalty, make new staff feel like they are part of the team, and be a great way to make a first impression! 

If you are looking to put together a welcome kit for your company, you’ve come to the right place. We’ve prepared KICKASS SAMPLE KITS to help you get new ideas ranging from PR boxes to warm welcome starter packs!

 Here are the top 22 items best welcome gifts for new employees in 2022: 
  1. Wireless Headphones
  2. Premium Bluetooth Speaker
  3. Wireless Chargers
  4. Vacuum Cup
  5. Keep Cups
  6. Keychain
  7. Die Cut Stickers
  8. Candles
  9. Hoodie
  10. Table Games
  11. Umbrella
  12. Laptop Stand
  13. Retail Branded Backpack
  14. Notebook and Pen Pack
  15. T-Shirt
  16. Coffee mug
  17. Cap
  18. Reusable bag
  19. Infusion drink bottle
  20. Stationery set
  21. Lunchbox
  22. Drawstring bag

While these may be the most popular gifts to include in welcome kits for new employees, there is always room for creativity! There are some guidelines to follow to make sure your welcome gifts resonate with your new employees. Here are some things to keep in mind as you decide on which products to include as welcome gifts for your new employees.

Top-10-Best-Welcome-Gifts-for-New-Employees--Tip 1: Choose gifts that make new employees feel part of the team

Welcome kits are designed to help with new employee onboarding and to make the employee feel welcomed to the company. Including company branded products in your welcome kit for new staff will make employees feel like part of the team.

For the same reason, fans wear uniforms to match their favorite team, employees at a company use branded products because they have a sense of pride in the company and they are unified to the team. Including branded welcome gifts for new employees will help them feel this sense of unity with the team right from the get-go.

Top-10-Best-Welcome-Gifts-for-New-Employees-

Tip 2: Personalise your welcome gifts to match your brand

Of course, you should customise your welcome gifts to match your brand logo, colors, and style. Furthermore, you should personalise your welcome gifts for new employees to match the role, company industry, and the team’s attitude.

Is your team very casual? Maybe choose to include a branded T-Shirt rather than a button-down. Will the new employee’s role requires them to be on the road traveling often? Instead of a branded coffee mug, swap it for a travel mug. Does your company have a wellness program that encourages employees to be active outside? Include a branded cap to encourage participation in the company activities. Will your new team member be taking clients golfing often? Include a nice, branded polo shirt!

It’s important to customise your welcome gifts to be relevant and useful for the new employee. 

ideas welcome kits for new employees

Tip 4: Make sure the products you choose deliver core company values

The products you choose to welcome new employees to your company should immediately introduce them to your values. If your company values sustainability, include a reusable water bottle in your welcome kit. If one of your core values is continual learning, maybe include a branded pen and notebook to encourage new employees to take notes.  

Tip 5: Learn from the experts when choosing your welcome gifts

Companies all over the world, both large and small, have learned that welcome gifts contribute greatly to employee’s onboarding to a new role. If you need some inspiration, take a look at these companies who have put together welcome gifts for new employees:

welcome gift for new hire

TWITTER

Twitter includes a reusable tote, bottle of wine, small and large notebook, and a branded team T-Shirt for their new hires.

FACEBOOK

In their welcome kit for new team members, Facebook includes a branded mouse, T-Shirt, and two notebooks.

UBER

Uber includes a drawstring bag, jumper, cap, notebook and pen, pencil holder, and moreN

While these larger companies have great examples of welcome kits, there are some more local experts we can learn from. For example, Prospa put together a great new welcome kit for their new team members and included some branded gifts. Read our case study on how Prospa completely transformed their welcome kit with branded gifts that encourages company loyalty.

Ready to design your own welcome kit for new employees?

Top 10 Best Welcome Gifts for New Employees in 2022

Best Welcome Kits for New Employees in 2022

Welcome kits are an essential part of onboarding new employees to your team. Including branded gifts in your kits can encourage company loyalty, make new staff feel like they are part of the team, and be a great way to make a first impression! 

If you are looking to put together a welcome kit for your company, you’ve come to the right place. We’ve prepared KICKASS SAMPLE KITS to help you get new ideas ranging from PR boxes to warm welcome starter packs!

 Here are the top 22 items best welcome kit items for new employees in 2022: 
  1. Wireless Headphones
  2. Premium Bluetooth Speaker
  3. Wireless Chargers
  4. Laptop Stand
  5. Retail Branded Backpack
  6. Vacuum Cup
  7. Notebook and Pen Pack
  8. T-Shirt
  9. Coffee mug
  10. Cap
  11. Reusable bag
  12. Infusion drink bottle
  13. Stationery set
  14. Lunchbox
  15. Keychain
  16. Drawstring bag
  17.  Keep Cups
  18. Die Cut Stickers
  19. Candles
  20. Hoodie
  21. Table Games
  22. Umbrella

While these may be the most popular gifts to include in welcome kits for new employees, there is always room for creativity! There are some guidelines to follow to make sure your welcome gifts resonate with your new employees. Here are some things to keep in mind as you decide on which products to include as welcome gifts for your new employees.

Top-10-Best-Welcome-Gifts-for-New-Employees--Tip 1: Choose gifts that make new employees feel part of the team

Welcome kits are designed to help with new employee onboarding and to make the employee feel welcomed to the company. Including company branded products in your welcome kit for new staff will make employees feel like part of the team.

For the same reason, fans wear uniforms to match their favorite team, employees at a company use branded products because they have a sense of pride in the company and they are unified to the team. Including branded welcome gifts for new employees will help them feel this sense of unity with the team right from the get-go.

Top-10-Best-Welcome-Gifts-for-New-Employees-

Tip 2: Personalise your welcome gifts to match your brand

Of course, you should customise your welcome gifts to match your brand logo, colors, and style. Furthermore, you should personalise your welcome gifts for new employees to match the role, company industry, and the team’s attitude.

Is your team very casual? Maybe choose to include a branded T-Shirt rather than a button-down. Will the new employee’s role requires them to be on the road traveling often? Instead of a branded coffee mug, swap it for a travel mug. Does your company have a wellness program that encourages employees to be active outside? Include a branded cap to encourage participation in the company activities. Will your new team member be taking clients golfing often? Include a nice, branded polo shirt!

It’s important to customise your welcome gifts to be relevant and useful for the new employee. 

ideas welcome kits for new employees

Tip 4: Make sure the products you choose deliver core company values

The products you choose to welcome new employees to your company should immediately introduce them to your values. If your company values sustainability, include a reusable water bottle in your welcome kit. If one of your core values is continual learning, maybe include a branded pen and notebook to encourage new employees to take notes.  

Tip 5: Learn from the experts when choosing your welcome gifts

Companies all over the world, both large and small, have learned that welcome gifts contribute greatly to employee’s onboarding to a new role. If you need some inspiration, take a look at these companies who have put together welcome gifts for new employees:

welcome gift for new hire

TWITTER

Twitter includes a reusable tote, bottle of wine, small and large notebook, and a branded team T-Shirt for their new hires.

FACEBOOK

In their welcome kit for new team members, Facebook includes a branded mouse, T-Shirt, and two notebooks.

UBER

Uber includes a drawstring bag, jumper, cap, notebook and pen, pencil holder, and moreN

While these larger companies have great examples of welcome kits, there are some more local experts we can learn from. For example, Prospa put together a great new welcome kit for their new team members and included some branded gifts. Read our case study on how Prospa completely transformed their welcome kit with branded gifts that encourages company loyalty.

Ready to design your own welcome kit for new employees?