5 Ways Promotional Marketing can help put excess stock to good use

5 Ways Promotional Marketing can help put excess stock to good use

The COVID-19 pandemic has presented a wide range of challenges for all businesses. 

You might be facing a lot of uncertainties due to decreasing demand levels and adjustments to your marketing timelines, which has resulted in the accumulation of too much product stock.

A typical response may be a ‘knee-jerk’ reaction like throwing a big sale – however, this can damage your brand in the long-run. Instead, utilising promotional marketing is an effective strategy to remain connected with your audience and help spur demand again.

Creative promo marketing provides strong exposure by offering both potential and current customers tangible items – helping them remember your business both during and long after this crisis.

Here are some ideas to increase sales and move some of that extra stock by combining your offline promo campaigns with online promotions 

Social media competitions

Customers are relying on social media now more than ever. They spend hours looking for information and entertainment online- this is an opportunity! 

You can interact with followers online by hosting social media competitions like “Spin the digital wheel”, a “photo caption contest”, “best comment competition” or “monthly draws”. Your branded items and extra stock can then be used as prizes for winners.

Engagement incentives

Rewarding people for engaging with you can help drive them forward along their buying journey.

Promotional products are effective engagement incentives because they allow you to include your personalised branding or logo on items that customers will most likely use. For example, a mug, calendar or diary.

Do you need some ideas? Here are some suggested promotional materials you can tailor for your business.


Gifts for customer retention

To foster trust and loyalty, offering quality promotional items such as a cheese board or printed book is a smart way to strengthen long-term relationships. It’s also an indirect way of showing appreciation.

More than anything, your audience likes the idea of receiving gifts from you. These items can help them become brand ambassadors by making them feel special. 

Gifts with purchase for online orders

How can you encourage customers to purchase more products and services? By providing extra value! Offering them free promotional materials with their online orders can encourage them to increase their spend. 

Staff gifts

With isolation and people still working remotely or from home, staff need to be looked after as well. You may consider sending them Working From Home kits, promo product hampers and other branded stock.

This nice surprise will help them remain engaged with your brand and increase loyalty for your business, while helping you put excess stock to good use.

Promotional marketing is an effective way to increase brand awareness and capture more sales using the power of tangibility, especially during this period. Whether it’s a shirt, a planner or a bag – seeing your brand on useful items makes people feel more attached and closer to your business and the solutions you provide.

See some more promo marketing ideas here.

But what return does promo marketing really offer?

See for yourself here, by using our Promotional Marketing ROI Calculator

Want to build your own promotional marketing campaign to increase sales?

No worries. We can guide you step-by-step through our free Plan A Promotion service

Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business. 

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.  

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: [email protected] 

 

5 Promo Marketing Ideas For Your Online Events

5 Promo Marketing Ideas For Your Online Events

The recent COVID-19 pandemic has been challenging to businesses all over the world. 

Events, seminars, product launches, trade shows, conferences and live interactions have all been cancelled, postponed, moved online or otherwise affected due to the new physical distancing norm. 

We understand how difficult it can be to come up with alternative ways to reach and re-engage event attendees, especially when there are restrictions around meeting audiences and limitations to what you can do. 

However, there is a way. 

Through promotional marketing (or ‘promo marketing’), you can still spark brand awareness and stimulate engagement with your audience, even when your events may be shifted to an online format.

Here’s how. 

  • Webinar gift bags

Because physical gatherings are limited right now, online conferences and webinars play a big part in organising events for your business.

But just because you’re not in person, doesn’t mean they have to go empty-handed! You can have physical event merchandise delivered straight to your clients. To promote your brand further, you can encourage people to take photos with your event’s promo products and share them for all attendees to see. 

See more promo marketing event ideas here.

  • Direct Invite Mailers

Invites are essential if you still want to run events. But, as you know, digital invites can get lost or ignored. So, get extra creative by sending customised invites using promotional materials or printed direct mailers.

Try ignoring an invite printed on a mug or a fancy printed card that arrives in the post. These will capture attention and ensure no one forgets to log in.

  • Exclusivity for sign-ups

To attract more attendees and increase excitement, you can put together a branded hamper or “swag pack” full of promo marketing goodies for the first 50 or 100 people to register for your online event. They’ll love the exclusivity and probably share the pack on their socials for everyone to see.

  • Involve interactive games

In between sessions, you can interact with online event attendees by hosting mini-games like “Spin the digital wheel”, “the best comment competition” or an opportunity to enter the draw by submitting their details on your site. Your branded promo items can then be used as prizes for winners.

  • Tutorial collateral

If you’re running an educational event online, then you can send them a pack in the mail with all their learning materials, some pens, a pad and even a few promo items gifts.

As you can see, promotional marketing is an avenue your business can take to increase participant engagement using the power of tangibility – even for an online event.

Do you need some ideas? Here are some suggested promotional materials you can tailor for your business.

But what return does promo marketing really offer?

See for yourself here, by using our Promotional Marketing ROI Calculator

Want to build your own promotional marketing campaign to increase sales?

No worries. We can guide you step-by-step through our free Plan A Promotion service

Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business. 

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.  

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: [email protected] 

How to improve your marketing results by combining online with offline

How to improve your marketing results by combining online with offline

Marketing today has a big focus on digital. Advancements in technology and people’s obsession with the internet has encouraged brands to shift their tactics to online promotions – whether it’s content marketing, email marketing, social media marketing and more.

However, this space has become crowded and because of the growing competition among businesses, your audience now demands a personalised and interactive experience.

While digital marketing campaigns are effective in gaining attention, they often don’t create enough impact and engagement.

As such, incorporating offline promotional products can give your marketing efforts a little more edge by making your brand more memorable than ever.

Humans are very tactical and appreciate tangibility

People naturally crave physical connection. It’s in our DNA to engage all of our senses, and our experience heightens when we have something we can touch, see and feel.

This means that when you’re building customer relationships, non-digital marketing can play a big part in enhancing your brand image.

So, whether this is in the form of physical mail, corporate promo items or branded gifts, sending promotional materials can help reinforce your marketing message in a more impactful and effective way.

Renowned digital marketing brand, Marketo, also agrees with us – recently publishing an article reminding Marketers not to forget the power of offline marketing too.

It doesn’t mean you have to choose between online and offline campaigns.

However, online campaigns can have a more significant impact when supported by offline elements too. For example, a digital campaign that involves welcoming a new client via email is good; but also sending them a card or a welcome pack too is even better.

Taking advantage of both online and offline campaigns allows you to raise brand awareness more effectively than just one or the other, and there are so many creative ways to do this.

Here are some ways to strengthen your digital marketing with physical promotional products

Having a blend of online and offline campaigns allows you to boost your overall marketing strategy.

Some examples include:

  • Engaging leads through gifts

Want to drive leads further along their buying journey? One thing you can do is nurture them with an offline experience after an online one.

For instance, providing a gift card that arrives in the mail will mean they interact with your brand multiple times, rather than just via a fleeting email. You may even send coffee vouchers to people who decide to book an online consultation.

  • Sending direct mail with a promotional package

Contrary to what many think, physical mail is still an effective tool in marketing – especially when targeting other business clients.

To stand out in more ways than by just using an email, you can deliver printed collateral to their office, or you can get creative by sending them branded items such as a mug with your core values printed on it or a desk calendar with an attached note asking them when they are free for a chat.

  • Drive attendance to your webinar through physical invitations

Online conferences and webinars are the new normal. But how can you excite people enough to attend?

The answer lies in sending physical invitations. The good thing here is you’re not limited to just a printed note – you can tailor your promotional products according to the theme of your online event.

To give you some ideas, here is a list of our suggested products that may match your social media content or your upcoming event.

  • Event merchandise leaves an impression

What about during your event – do you want to be remembered?

To convert more attendees into considering your products and services, you can provide drink bottles, pens, shirts or journals as souvenirs of their attendance.

These tangible promotional products are items they can see and use every day, reminding them about your business and what you do.

  • Prepare training packs for clients

If you are providing free trials of your products and services, adding training or explainer packs with useful items can enhance their experience, motivating them to invest more time and interest.

  • Follow up with a customised note

When you feel like your emails are being delivered into a void, you can try sending a personalised note with branded items from your company.

In this way, clients will realise you’re going the extra mile to earn their trust.

As you can see, it’s not about replacing digital marketing, but augmenting it with a physical element too. Integrating your online and offline campaigns can provide your business with more cohesive and consistent marketing that engages more of your audience’s senses, making more of an impact.

With your online digital content and offline promotional products working hand in hand, your brand can gain more recognition, achieve differentiation and experience greater returns.

Do you want to see how? Simple, just check out our Promotional Marketing ROI Calculator here.

Are you considering an integrated promotional campaign?

No worries – let us help you.

We can take you through it step-by-step with our free Plan A Promotion service.

Our team can be an extension of your Marketing department. Leave it to us, and we can come up with a creative and tailored solution for your business.

How can Red Tomato help you?

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: [email protected] 

Personalisation: The Key to Successful Promo Marketing

Personalisation: The Key to Successful Promo Marketing

By now you’ve probably realised that personalisation is vital in today’s marketing world. Every interaction, whether it is physical or digital, your brand has with your customers or audience must be as personalised and customised as possible. It’s the only way to stand out from the competition.

The gathering and careful analysis of small and big data provides marketers and brand owners like you with a clear picture of how, when and why to approach your customers in order to serve them with the information they’re looking for at the time they need it the most.

marketing personalisation and custom promo merch

Promo marketing must be an important part of your overall marketing mix or marketing plan/strategy, therefore it deserves the same (or more) attention in order to personalise it to your target audience. A well-developed, personalised promotional marketing campaign/strategy is going to yield outstanding results in brand awareness, brand recognition, customer loyalty, leads and conversions, not to mention the great effect it has on employee satisfaction.

The key is to get the pros to help you develop and execute your strategy. Also, follow these simple yet important rules to get your personalised corporate gifts, employee welcome kits or recognition packages and your entire promo merch plan up to scratch with today’s demanding audiences.

 

How to Implement a Merch Personalisation Strategy:

Make Sure You Have the Right Resources

By making sure your promo merch strategy is taken into account from the beginning of your overall marketing strategy development, you’ll have the right resources in place to make the plan a success story.

Getting the right personalised product ready on time requires allocating resources like staff, a budget and enough time. If you do this right and have a team of passionate experts by your side, you’ll avoid plenty of headaches and the results will surpass your expectations.

keys to personalised promotional marketing

 

Gather as Much Customer Data as Possible

Current customers, new clients, prospects, new employees, old employees, business partners. No matter who is going to be on the receiving end of your promo merch strategy, you must know them extremely well. Use every channel of data available to create a detailed profile of your target so you can deliver the goodies they’ll love and use in their daily life.

This process of gathering and processing data pays off tremendously and it’s already required for your entire marketing strategy, so the info is already there; you might as well take full advantage of it.

keys to effective marketing personalisation

 

Synergise with Other Channels

As we mentioned earlier, promo products are part of your entire marketing effort. Thus, their existence must be synchronised with the rest of your marketing actions. It must also support those other actions, and vice versa.

Opportunities to do this are only limited by your creativity. Some examples include CTA’s for social media actions, landing pages and contests.

Why using promotional products for marketing is a good idea?

 

Consider Each Stage of Your Customer Journey

From leads to prospects and even regular customers, you must take into consideration where each one is on their particular journey. This will be a determining factor in how you approach them from a promo merch point of view.

A well-designed promo products strategy can even help you move your customers forward in their journey with your brand.

Design your promotional marketing strategy with an expert

 

Constantly Update and Refine

Each promotional product campaign is a chance to learn and improve. During your planning stage, define which KPIs you’re going to be measuring throughout the project. Once the campaign has concluded, gather all your data and perform a deep analysis so you can improve your next move.

How to messure marketing campaigns

 

Benefits of Personalised Promotional Products:

  • Improved Customer Experience
  • Drive Revenue
  • Increase Brand Loyalty
  • Create Consistency Across Channels
  • Effectively target specific audiences
  • Build deeper relationships with customers
  • Give a face to your business

 

Need Ideas?

Promotional marketing helps your brand connect better with clients, generating loyalty and building strong long-term relationships by increasing the brand’s respect and love.

If you’re looking for personalised corporate gifts, employee welcome kits, new client packages or any other type of promotional marketing materials, get in touch with us to receive some custom ideas you’re going to love. 

In the meantime, check out our Xmas catalogue, subscribe to our newsletter for the latest product trends and play around with our ROI calculator to get an idea of the scope of your project.

Here are a few ideas to get you inspired. Hope to hear from you soon!

  • Timely gifts and products specific to audience behaviors and segmentation
  • Adding names and initials into products
  • Membership kits
  • Cupcakes, macarons and cookies
  • Custom wine and drink bottles
  • Custom sneakers and apparel
  • DIY Kits for highly personalised promo experiences
  • Laser engraved as a decoration technique for delivering with class
  • Personalised embroidery
How to use your end of the financial year budget to delight clients? – Old and New

How to use your end of the financial year budget to delight clients? – Old and New

Australian marketers’ Christmas in July is coming up quickly. Which means it’s time to celebrate the end of the financial year. You can use your remaining EOFY  budget to throw a party for your department, but…

What if we told you that you can use your end of the financial year budget to win clients and boost your revenue in both numbers and reputation significantly?

A promotional product campaign doesn’t have to be huge in order to get fantastic results for your brand. As long as you do it strategically and are backed by a team of pros, a promo merch campaign with the right products and the correct strategy will help you move clients along the different stages of your marketing and sales funnels more quickly. Consider the following and get in touch with the Red Tomato Promo Pros to get started.

Set clear goals

In order to use your EOFY money efficiently, you must strategically set objectives you want to achieve. Make sure you make them SMART —> Specific, Measurable, Achievable, Relevant and Time-bound.

using end of financial year budget to generate sales

Some ideas might include building up your email database, increasing downloads of a new catalogue or ebook, boosting sales, getting more engagement, delighting your clients and so on. Whatever your goals are, it’s crucial to be clear about them in order to use your EOFY budget in the most efficient way possible.

Stand out and Conquer

Everybody and their mum give gifts during Christmas in July, and though 85% of people have done business with a company after receiving a promotional product, you need to know your target audience inside and out to determine which product to use and when/how to put them in their hands. This way, you’ll differentiate yourself from the competition and conquer their hearts.

Doing your research, knowing current trends, understanding if they enjoy certain sports or hobbies, and being aware of their needs regarding season of the year, culture, and other demographic data is essential to finding products that will resonate with your target.

end of financial year hacks to win clients

Don’t just send a branded pen. Partner with a Promo Agency that will invest research and resources into understanding your target, their needs, their problems, their situations, and do their best to solve them with the strategy and product we select.

Considering these facts will ensure that your promo products will be useful and your recipients will want to keep them.

Finding the right products for your clients

For example, for Valentine’s Day, at Red Tomato we wanted to send an appreciation message to our clients that would last all year round. To get the best results, we approached the project as a multifaceted campaign.

Sending a traditional mailer driving them to a specific landing page was the best way to pique the interest of our target market. Plus, when our mailer went out, our team also sent an email directing clients to Red Tomato’s Valentine’s Day landing page. On the landing page, clients were able to claim a free gift of a mug filled with Red Tomato branded chocolates.  This turned out to be a great way to personally deliver the gift to the client.

end of the financial year

The gift was chosen because it portrayed our message of appreciation and was combined with good timing for Valentine’s Day because the message you’re trying to deliver is as important as the product you’re sending. In fact, the product itself delivers the message for you.

(Read the full Valentines Day case study here)EOFY campaigns ideas - Campaign idea for end of financial year budget

Go With The Pros

As you see, the leftover budget at the end of the financial year can be used for a new promotional product campaign to successfully win clients for the upcoming year. Which in turn will help you increase your company’s effectiveness?

Want to get started on your promotional product campaign to win new clients or grow your business with existing ones?

Justin Reynolds Red Tomato Promotions

Get in touch with us to make sure you see an ROI from your EOFY budget, check out our EOFY Catalogue to get your juices flowing and place your order before June 30 to take advantage of our Buy & Fly promo to go into the draw to win tickets for two from Sydney to New York.

Buy and fly with Red tomato Promo

 

Sports and Events: The Holy Grail of Promotional Marketing? | Sports marketing

Sports and Events: The Holy Grail of Promotional Marketing? | Sports marketing

The Wide World of Sports Marketing

Marketers are always looking for ways to get more leads, create a bigger fan base, increase brand presence, and in general boost sales by creating more loyal customers. If there’s an arena that does this better than all others, that is the sports arena.

Weekend after weekend, season after season, and game after game, you’ll see sports fans fill out stadiums and sell out events everywhere. But you’ll also find bars, restaurants, and even your buddy’s house packed with fans waiting for the game to start. But that’s not all when you take a closer look, you’ll see everyone wearing their team’s promotional products. Jerseys, hats, scarves, stubby holders, keychains, jackets, even the dog might be dressed in the team’s colours.

 

sport marketing-event merchandise

Any brand’s dream, right?

If your brand’s buyer personas are into sports, which in one way or another all are, then you can harness the awesome power of sports to leverage brand presence among your audience. All you have to do is strategically position yourself to connect your audience’s need for your product or service with their love of sports, or a particular sport.

Let’s take golf as an example. Golf is considered a high-class sport, it’s often associated with luxury, status, class, and power. Golf attracts players and fans who consider it a more “noble” sport and one wherein a way it is meant only for those who are “chosen”. If your research shows that your target audience is into the world of golf, then consider using golf as part of your marketing strategy.

This might include anything from sponsoring a tournament, hosting a golf weekend for VIP customers/leads/clients, or even a golf weekend for employees and managers to boost employee loyalty.

As you plan your golfing event, take into consideration adding some star power of attraction to it by inviting a famous athlete to the mix. This, plus choosing the right promotional products to give out before, during, and after the event, will guarantee you success and a big ROI.

So, planning ahead and making sure there’s an alignment of principles and preferences between your brand and the sports you’re connecting with is essential to successfully partner your brand with a particular sport.

Event Crowd Engagement

event crowd engagement tips

Sports and other events will attract large crowds, so you better be ready. There’s nothing worse than building up all kinds of excitement about an event just to be disappointed and bored once you get there.

To avoid event-death-on-arrival, make sure you strategically plan each aspect of how your brand is going to interact and engage with the crowd at every single different point of contact. There are plenty of innovative and creative ways to do this; you’re only limited by your creativity and how well you know your buyer personas.

You have to keep in mind that an event starts way before it takes place and should last in your audience’s mind for years after they’ve gone home.

A sure way to accomplish this is to carefully select and plant a promotional product strategy for them to connect with your brand before the event with products that transcend into the digital world where everyone is connected and your brand presence can spread like a virus, and into the real world, where years later a useful, fun, and innovative product can still be a part of your audience’s daily life.

Promotional Merchandise

crowd engagement and sports merchandise

Promotional merchandise is just the name for what could and should be a brand’s driving force at any event. Sure, during your event you’ll have star athletes, famous celebrities, fun activities, and so much more to keep your audience engaged and entertained the entire time. But there has to be a connecting link between all these emotions, and that’s accomplished by tying the entire mood of the event with the right promo merch in your attendees’ hands.

A careful and planned selection of promotional items will make your event engaging way beyond its physical constraints.

Your brand must also take advantage of the best of both worlds by creating promo merch that serves as a link to your social media and web presence, but that also serves as an item that will be in your audience’s real-life long after the show is over.

digital promotional merchandise

There’s a select group of experienced experts at Red Tomato who are eager to talk to you about making your next event, whether sports-related or not, a gleaming success by helping you plan a fabulous promotional product strategy that’ll generate a worthwhile ROI.  Book in a second a discovery call with one of our experts and we’ll help you to get your mind around winning the audience in your