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Contiki Record Awards

Contiki Record Awards

by | Jul 26, 2018

Contiki case study image

Contiki Record Award Brief

2018 was Contiki’s 20th anniversary for ROCK, which is their biggest trade incentive. To celebrate, they made ROCK 2018 BIGGER & BETTER: more seats, iconic location, iconic festival, smoking hot merch, and new branding.

Contiki came to Red Tomato to help them with the award incentive for their top-selling travel agents. They wanted something that tied into the “record-breaking” and “smashing the sales target” theme and asked how if we could source a customised framed record. It had to include the Contiki Logo along with the tagline, be eye-catching and memorable and something the agents would proudly display in their offices.

Record Award - Rock 2G - Country sales
Record Award - Rock 2G
solution
We went straight to our Chinese factory to come up with the concept and customise the product for Contiki. The result was this unique, great looking framed award.
Contiki Employee Reward process
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PGA Australia – Holden Scramble Finals Gifts

PGA Australia – Holden Scramble Finals Gifts

by | Jul 25, 2018

PGA Australia Holden Scramble image banner

Holden Scramble Finals Gifts Brief

Every year for the past 25 years+ Holden and PGA Australia have worked together to produce Australia’s #1 participated amateur golf event with over 50,000 participants across Australia.

The event has a series of local, regional and national final events that are played around Australia.

This year they looked to develop a gift for the 2017/18 Championship Final that would be suitable for both men and women and golfers alike.

Several people on golf course
Holden Scramble Tumbler GIF

Solution

The team at Red Tomato sourced a series of fun and engaging products that would fit the demographic and presented it to the team at PGA. From this, we shortlisted the items and organised samples and designs.
PGA Australia Holden Scramble golf tournament flow

Results

The gifts were all well received and both the client and sponsors achieved great brand awareness at the event and beyond due to the practicality of the reusable glasses.
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Kids Summer of Racing

Kids Summer of Racing

by | Jul 13, 2018

event merchandise country racing victoria

Kids Summer of Racing Brief

For the 3rd consecutive year Country Racing Victoria in conjunction with the Victorian Government ran its ¨Kids Summer Racing Campaign¨ aimed at driving families to 40+ country racing meets across Australia from Boxing Day to Australia Day.

The concept for the campaign in 2017/18 was the same as previous years, to give out a Free backpack of goodies to all kids that came along to the races, to in turn drive gate sales and give strong brand awareness to the Country Racing Victoria and Victorian Government’s involvement, however this year they had a specific theme to coincide with the special guest Chris Humphrey from the Wild Action Zoo that would be featured at many of the events around Victoria.

As an agency, we set to work to think of how we could incorporate an animal theme into the packs that we would be putting together for the campaigns.

The key elements for the items included in this year’s pack were:

• Merchandise will be provided to 40 clubs and will be distributed to kids between the ages of 2 – 14 years

• Something they could use during the day and continue to use long after the event, while also give great brand awareness for Country Racing Victoria

• Incorporate animal theming across the product selections

• Items that were different from those in previous events

 

event merchandise country racing victoria
event merchandise country racing victoria

Solution

After a series of in-house brainstorming session, we developed a series of animal slogans and designs to place on the items which the client selected WE LOVE ANIMALS. The team at Country Racing Victoria shortlisted their range of items to include in the backpack:

• Custom colour backpack

• Sunglasses

• Drink Bottle

• Sunscreen Satchet

• Trucker Cap

• Floating Horse Pen

• Kids Binoculars

country racing victoria case study

Results

To top the results from the previous years was a true sign that this campaign really working and engaging with the local communities and now the backpacks were an established part of Summer Races. Many clubs have sold through the kids packs in the first hours of the gates opening.

It is anticipated that between 75,000 – 100,000 patrons attended the 40 kids summer race meetings during the campaign.

The overall performance on the CRV Kids Summer Campaign shows attendance up by 9% on previous year and gate revenue up by 23%

Many clubs used social media to promote the Free Backpacks to promote the success of their race days.

As an agency, we were also then invited to participate in a general marketing conference for all clubs involved in with Country Racing Victoria and discuss the benefits of using merchandise and signed a 2-year exclusive partnership agreement to work with Country Racing Victoria across their merchandise requirements.

Country racing company logo

Testimonial

“The Country Racing Victoria Kids Summer campaign was very successful with good growth in both attendance and gate revenue.”

– Darren Galley. Marketing Manager

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We Love Christmas Campaign

We Love Christmas Campaign

by | May 25, 2018

eofy last minute campaign example

We Love Christmas in July Brief

In 2017, we had a year of love here at Red Tomato, where we loved our clients and we LOVED Christmas in July! We wanted to drive home our sales for the end of financial year, so we decided to use a bit of Christmas magic. The goal was to increase client engagement and boost our sales leading into the end of financial year 2017.
Red Tomato ugly sweater competition
We Love nice and naughty sweater design
Vote which design is your favorite
solution
We divided our campaign into two parts:

Part A, we developed a contest aimed at engaging our existing clients and invited them to vote for their favourite ugly sweater from 6 cleverly designed sweaters. After a winner was selected, those who voted received our ugly sweater!

Part B, we developed based on the winning design Naughty or Nice with an offer to have their very own Ugly Sweater for those who spent over a thousand dollars before June 30th. With a little extra help from our social media and our passionate sales team, selling in the opportunity to have this unique jumper we managed to engage a little over 100 clients.

eofy last minute campaign example
results
A total of 1212 emails were sent to our active client list with an open rate of nearly 30% (357 opened) and 26 clicks (2.15%).

Number of voters in ugly sweater voting contest: 114 votes

The winner > Option 6.

Additional posts were done in our April newsletter, with 36 clicks out of 901 emails sent – that’s nearly 4%. One percent point below our March newsletter, which had 50 clicks (5.59%) out of 893 emails sent.

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Kennards Hire | case study

Kennards Hire | case study

by | May 1, 2018

Kennards Hire case study banner

Kennards Hire Brief

Kennards Hire is a leading supplier of high quality hire equipment in Australia and New Zealand, from small DIY projects to major construction sites. As sponsors of Channel Nine’s program The Block, they had an opportunity to reach an extended audience at their Open Day, held on October 15th. To increase their media coverage and attract people to their marquee, they required merchandise to offer to attendees – generally DIY customers of Kennards Hire. The items also were required to be turned around in a short time-frame.

 

Kennards Hire Events
people who attended Kennards Hire Events

Solution

To increase media coverage and maintain their high-quality reputation, Red Tomato supplied Kennards Hire with high-quality golf caps that would last longer than a 1 day event. To attract their target market of DIY families to their marquee, Red Tomato also supplied packets of jelly beans and donut flyers (ring Frisbees) in Kennards Hire colours.
Kennards infographic Golf Club flow
Kennards Hire logo

Testimonial

“Kennards Hire worked with Red Tomato to build a merchandise range for our sponsorship of the Block. The team were great to work with and what impressed us most was their willingness to help as much as possible, as well as providing great merchandise ideas and designs.”