We Love Christmas in July Brief
Part A, we developed a contest aimed at engaging our existing clients and invited them to vote for their favourite ugly sweater from 6 cleverly designed sweaters. After a winner was selected, those who voted received our ugly sweater!
Part B, we developed based on the winning design Naughty or Nice with an offer to have their very own Ugly Sweater for those who spent over a thousand dollars before June 30th. With a little extra help from our social media and our passionate sales team, selling in the opportunity to have this unique jumper we managed to engage a little over 100 clients.
Number of voters in ugly sweater voting contest: 114 votes
The winner > Option 6.
Additional posts were done in our April newsletter, with 36 clicks out of 901 emails sent – that’s nearly 4%. One percent point below our March newsletter, which had 50 clicks (5.59%) out of 893 emails sent.