We Love Christmas in July Brief
In 2017, we had a year of love here at Red Tomato, where we loved our clients and we LOVED Christmas in July! We wanted to drive home our sales for the end of financial year, so we decided to use a bit of Christmas magic. The goal was to increase client engagement and boost our sales leading into the end of financial year 2017.
We divided our campaign into two parts:
Part A, we developed a contest aimed at engaging our existing clients and invited them to vote for their favourite ugly sweater from 6 cleverly designed sweaters. After a winner was selected, those who voted received our ugly sweater!
Part B, we developed based on the winning design Naughty or Nice with an offer to have their very own Ugly Sweater for those who spent over a thousand dollars before June 30th. With a little extra help from our social media and our passionate sales team, selling in the opportunity to have this unique jumper we managed to engage a little over 100 clients.
A total of 1212 emails were sent to our active client list with an open rate of nearly 30% (357 opened) and 26 clicks (2.15%).
Number of voters in ugly sweater voting contest: 114 votes
The winner > Option 6.
Additional posts were done in our April newsletter, with 36 clicks out of 901 emails sent – that’s nearly 4%. One percent point below our March newsletter, which had 50 clicks (5.59%) out of 893 emails sent.