Holden Scramble Finals Gifts Brief

Every year for the past 25 years+ Holden and PGA Australia have worked together to produce Australia’s #1 participated amateur golf event with over 50,000 participants across Australia.

The event has a series of local, regional and national final events that are played around Australia.

This year they looked to develop a gift for the 2017/18 Championship Final that would be suitable for both men and women and golfers alike.

solution

The team at Red Tomato sourced a series of fun and engaging products that would fit the demographic and presented it to the team at PGA. From this, we shortlisted the items and organised samples and designs.

results

The gifts were all well received and both the client and sponsors achieved great brand awareness at the event and beyond due to the practicality of the reusable glasses.