Racing Victoria (RV) is the governing body of horse racing in Victoria. The PR department at RV came to Red Tomato to find the perfect invitation to launch the Festival of Racing period and marketing campaign to media and the wider public, to get them in the mood for the Festival which runs from February through to March.
They were looking for 50 x picnic kits that included a basket, rug and glasses.
Red Tomato sourced a series of wicker picnic baskets that would fit with the picnic theming of the Festival of Racing, arranged for them to have an additional touch of subtle RV branding through a custom luggage. A bespoke printed media guide that detailed the highlights of the Festival was also included in the baskets. The media kit was distributed to Victoria’s leading media contacts to entice them to attend the Festival launch, as well as to utilise their picnic basket on track, particularly at some of Victoria’s country circuits, across the Festival of Racing period.
testimonial
“Racing Victoria was extremely happy with the Festival of Racing picnic baskets created, as they embodied the relaxed racing style of the Festival, while still promoting the overarching Festival of Racing and Racing Victoria brands. The kits were so well received that we encountered a number of requests for more baskets, a feat that is very rare from the media!”
Verity Clough – Public Relations & Communications Manager
Last March ProGroup Automation contacted Red Tomato to assist with their uniform design and selection. They had worn uniforms in the past but had issues with quality and logo replication. Company Director- Mike Vlainic wanted a uniform that would reflect his company’s branding and stand up to the rigours of his staff handling heavy materials and going up and down ladders. He requested quality uniforms that weren’t going to tarnish his brand.
The team at Red Tomato used their extensive sourcing network to recommend and make Mike’s job easy with uniform selection. He wanted his team to be proud to wear the company uniform whilst feeling great at the same time.
We knew exactly what was required and selected products that would match Mike’s expectations.
solution
Red Tomato team brainstormed internally to select a group of suitable suppliers. Various samples were ordered that met the client’s brief. Once they were happy with the selection these were presented to the guys at ProGroup.
testimonial
“Thanks to the team at Red Tomato for making our uniform selection easy. They guided me through the process understanding the benefits of quality garments versus cheaper options available in the market. The ordering process was easy and they were there every step of the way. I had time to focus on my team and not worry that things weren’t going to be as expected. I would recommend anyone looking to update or implement a uniform program to reach out to the guys at Red Tomato. Mike Vlainic- ProGroup Automation”
In October 2017, the Australian Physiotherapy Association committed to participating in Australia’s largest health and fitness expo to promote their choice.physio campaign to attendees.
The marketing and commercial team reached out the Red Tomato to help develop promotional materials to give away through the expo that would engage with their key demographics and also leave a strong call to action to recall the new website details.
Solution
Red Tomato in preparation for the meeting undertook the investigation of the profiles that would be attending the expo and put together a series of product presentations highlighting key active elements and re-usable factors that would ensure achieving the marketing and branding objectives.
Results
The products selected for the Expo were: • Branded backsacks with Choose.physio branding • Metal Water Bottles with Choose.physio branding • Blue Water Bottles with Choose.physio branding
Australian Physiotherapy Association has been working with Red Tomato for many years. The team goes out of their way to understand our business and specific needs for each project. Jes and the team are responsive, considerate and never disappoint, always delivering on their promise.
Their extensive product range is always top quality and well received by the target audience. choose.physiomerchandise developed for the Fitness Expos have assisted us extensively to build awareness of our new website also providing an opportunity to educate the visitors about the depth and breadth of physiotherapy practice.
Empired is a leader in technology solutions in Australia, New Zealand and North America who is continually striving to show their clients innovation and initiative. Each year they sponsor a number of industry events and host a series of conferences around Australia and New Zealand to showcase their services. Empired came to Red Tomato to develop some new fresh concepts to hand out at industry sponsored events, for Empired’s clients, staff and to give attendees at their events in Australia.
solution
Red Tomato set to work and put together a series of fresh new products that would reflect innovation and keeping up with the trends, coupled with old favourites that had clear branding that fell in line with their brand guidelines.
testimonial
“Red Tomato have been awesome to work with! We really appreciate the suggestions and design work for all our Empired branded Merchandise”.
Prospa approached Red Tomato with hopes of revamping their current welcome pack, these packs were used to surprise and delight new brokers who partner with Prospa. The packs welcome new brokers to the Prospa family and create a sense of warmth during the on-boarding process, whilst creating an extra touch point. Unfortunately the existing pack was outdated and did not reflect the sleek Prospa brand.
The challenge was customising an updated package that incorporates all the existing items in the pack whilst maintaining Prospa’s modern brand image and reducing the cost per welcome pack.
solution
After brainstorming ideas internally and with Prospa, the focus was kept on the brand image they wanted to convey and the merchandise that would best fulfil this. The following was decided on for the welcome packs: a certificate in a sleek gloss black frame, a premium metal pen, a professional notebook wrapped in Prospa branded tissue paper and placed into a premium custom made box. We worked tirelessly with our office in China to ensure all products were fully customised to the client’s liking whilst still being cost and time effective.
Prospa has had a good response from their new brokers who feel like the on-boarding process was enjoyable and the welcome packs encouraged a warm, friendly beginning to the relationship.
Testimonial
“I have ordered from Red Tomato many times now and find their products to be of a very high quality. Even if they don’t have a specific item on hand, they will always go out of their way to reach out to suppliers to ensure our requirements are met.
The customer service is always exceptional, our items are delivered on time even with very tight timelines. We are consistently notified at each stage of the production process which allows me to focus on my other marketing activities.”
Welcome Pack Inclusions
Swiss Peak Heritage Rollerball Pen &
Swiss Peak Heritage A5 Notebook
Gildan Softstyle – Adult V-Neck T-Shirt (Available in different colors)
Seattle Scarf and Gloves Set
Let executives work and travel in style. From a scarf and gloves set to luxury pens, they can find everything they need with our executive essentials set.
Welcome Pack Inclusions
Fuel Coffee Mug (Available in different colors)
Stencil United Crew (Available in different colors)
Cordia Cup (Available in different colors)
Powell Pro Foldable Stand
Atlantis Pen (Available in different colors)
Spark creativity with items that merge inspiration with essentials from a crew sweater to keep them comfortable in work sessions to a foldable gadget stand that helps with a creative desk setup.
Welcome Pack Inclusions
Swiss Peak Luzern Pen
Omega Notebook (Available in different colors)
Premium Hood (Available in different colors)
Ritz Bib Apron (Available in different colors)
Metro Cup (Available in different colors)
Blend elegance and simplicity perfect for modern professionals with a premium hood, metro cup, an omega notebook, and more.
Welcome Pack Inclusions
Classic Tee
Carnaby Cotton Tote Bag (Available in different colors)
Himalayan Vacuum Tumbler (Available in white color)
Nirvana Backpack
Curate everyday essentials for millennials on the go with items like our cotton tote, vacuum tumbler, and backpack.
Welcome Pack Inclusions
Swiss Peak TWS Earbuds
Silicone Phone Wallet (Available in different colors)
Vento Double Wall Cup (Available in different colors)
Everest Beanie (Available in different colors)
Berkeley Backpack
Bring the rizz on with gifts your Gen Z employees can enjoy from TWS earbuds to double wall cups for quick coffee runs.
Welcome Pack Inclusions
Adora Aluminium Bottle (Available in black color)
Sonnet Cotton Tote Bag (Available in different colors)
Monza Jute Tote Bag (Available in different colors)
RPET Compact Umbrella (Available in different colors)
Arabica Coffee Mug (Available in different colors)
Show your commitment to going green with a sustainable starter kit with quality and recycled items such as a jute tote bag, RPET compact umbrella, and an aluminum bottle.
Welcome Pack Inclusions
Swiss Peak Vacuum Cup
Gildan Softstyle (Available in different colors)
Bondi Bucket Hat (Available in different colors)
Kingston Notebook (Available in different colors)
Corolla Backpack (Available in different colors)
Welcome your newest hires with branded swag that will make them feel part of the team.
Welcome Pack Inclusions
Swiss Peak Stealth Vacuum Bottle
Stencil Half Zip Crew (Available in different colors)
Swiss Peak Traveller Umbrella
Silicone Phone Wallet (Available in different colors)
Ritz Bib Apron (Available in different colors)
Surprise & delight key clients, partners, or team members with the finer things like our premium bottle of wine, artisanal cheese selection box, and handpicked assorted gourmet chocolates.
Welcome Pack Inclusions
Mirage Glass Bottle (Available in different colors)
Gildan Heavy Cotton (Available in different colors)
Swiss Peak Outdoor Backpack
Everest Beanie (Available in different colors)
Andorra Notebook and Pen Gift Set (Available in different colors)
From practical glass bottles to comfortable beanies, impress new hires with trendy and useful items perfect for the daily grind.
Welcome Pack Inclusions
Swiss Peak TWS Earbuds
Vector Wireless Charger – Square
Omega Notebook (Available in different colors)
Cylon Bluetooth Speaker
The ultimate ensemble for forward-thinking professionals who thrive on creativity and innovation. Each item in this meticulously curated kit enhances both productivity and inspiration.
