Racing Victoria – Media Kits

by Justin Reynolds | Mar 28, 2018

Racing Victoria Brief

Racing Victoria (RV) is the governing body of horse racing in Victoria. The PR department at RV came to Red Tomato to find the perfect invitation to launch the Festival of Racing period and marketing campaign to media and the wider public, to get them in the mood for the Festival which runs from February through to March.

They were looking for 50 x picnic kits that included a basket, rug and glasses.

Festival of Racing TVC from BY ALL MEANS on Vimeo.

solution

Red Tomato sourced a series of wicker picnic baskets that would fit with the picnic theming of the Festival of Racing, arranged for them to have an additional touch of subtle RV branding through a custom luggage. A bespoke printed media guide that detailed the highlights of the Festival was also included in the baskets. The media kit was distributed to Victoria’s leading media contacts to entice them to attend the Festival launch, as well as to utilise their picnic basket on track, particularly at some of Victoria’s country circuits, across the Festival of Racing period.

Media kit - case study - racing victoria

case study - racing victoria - media kit

testimonial

“Racing Victoria was extremely happy with the Festival of Racing picnic baskets created, as they embodied the relaxed racing style of the Festival, while still promoting the overarching Festival of Racing and Racing Victoria brands. The kits were so well received that we encountered a number of requests for more baskets, a feat that is very rare from the media!”

Verity Clough – Public Relations & Communications Manager

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Progroup Automation | case study

by Justin Reynolds | Feb 26, 2018

Progroup Automation – Corporate Uniforms

Last March ProGroup Automation contacted Red Tomato to assist with their uniform design and selection. They had worn uniforms in the past but had issues with quality and logo replication. Company Director- Mike Vlainic wanted a uniform that would reflect his company’s branding and stand up to the rigours of his staff handling heavy materials and going up and down ladders. He requested quality uniforms that weren’t going to tarnish his brand.

The team at Red Tomato used their extensive sourcing network to recommend and make Mike’s job easy with uniform selection. He wanted his team to be proud to wear the company uniform whilst feeling great at the same time.

We knew exactly what was required and selected products that would match Mike’s expectations.

solution

Red Tomato team brainstormed internally to select a group of suitable suppliers. Various samples were ordered that met the client’s brief. Once they were happy with the selection these were presented to the guys at ProGroup.

PGautomation case study -corporate uniforms

testimonial

“Thanks to the team at Red Tomato for making our uniform selection easy. They guided me through the process understanding the benefits of quality garments versus cheaper options available in the market. The ordering process was easy and they were there every step of the way. I had time to focus on my team and not worry that things weren’t going to be as expected. I would recommend anyone looking to update or implement a uniform program to reach out to the guys at Red Tomato. Mike Vlainic- ProGroup Automation”

Australian Physiotherapy Association | Case Study

by Justin Reynolds | Jan 29, 2018

Australian Physiotherapy Association Brief

In October 2017, the Australian Physiotherapy Association committed to participating in Australia’s largest health and fitness expo to promote their choice.physio campaign to attendees.

The marketing and commercial team reached out the Red Tomato to help develop promotional materials to give away through the expo that would engage with their key demographics and also leave a strong call to action to recall the new website details.

Solution

Red Tomato in preparation for the meeting undertook the investigation of the profiles that would be attending the expo and put together a series of product presentations highlighting key active elements and re-usable factors that would ensure achieving the marketing and branding objectives.

Physiotherapy Association case study flow

Results

The products selected for the Expo were:
• Branded backsacks with Choose.physio branding
• Metal Water Bottles with Choose.physio branding
• Blue Water Bottles with Choose.physio branding

Australian Physiotherapy Association has been working with Red Tomato for many years. The team goes out of their way to understand our business and specific needs for each project. Jes and the team are responsive, considerate and never disappoint, always delivering on their promise.

Their extensive product range is always top quality and well received by the target audience. choose.physio merchandise developed for the Fitness Expos have assisted us extensively to build awareness of our new website also providing an opportunity to educate the visitors about the depth and breadth of physiotherapy practice.

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Empired | case study

by Justin Reynolds | Nov 21, 2017

Empired Brief

Empired is a leader in technology solutions in Australia, New Zealand and North America who is continually striving to show their clients innovation and initiative. Each year they sponsor a number of industry events and host a series of conferences around Australia and New Zealand to showcase their services. Empired came to Red Tomato to develop some new fresh concepts to hand out at industry sponsored events, for Empired’s clients, staff and to give attendees at their events in Australia.

solution

Red Tomato set to work and put together a series of fresh new products that would reflect innovation and keeping up with the trends, coupled with old favourites that had clear branding that fell in line with their brand guidelines.

Empired infographic innovation product flow

testimonial

“Red Tomato have been awesome to work with! We really appreciate the suggestions and design work for all our Empired branded Merchandise”.

prospa | Case Study

by admin | Oct 10, 2017

Prospa Case Study

prospa brief

Prospa approached Red Tomato with hopes of revamping their current welcome pack, these packs were used to surprise and delight new brokers who partner with Prospa. The packs welcome new brokers to the Prospa family and create a sense of warmth during the on-boarding process, whilst creating an extra touch point. Unfortunately the existing pack was outdated and did not reflect the sleek Prospa brand.

The challenge was customising an updated package that incorporates all the existing items in the pack whilst maintaining Prospa’s modern brand image and reducing the cost per welcome pack.

solution

After brainstorming ideas internally and with Prospa, the focus was kept on the brand image they wanted to convey and the merchandise that would best fulfil this. The following was decided on for the welcome packs: a certificate in a sleek gloss black frame, a premium metal pen, a professional notebook wrapped in Prospa branded tissue paper and placed into a premium custom made box. We worked tirelessly with our office in China to ensure all products were fully customised to the client’s liking whilst still being cost and time effective.

Prospa has had a good response from their new brokers who feel like the on-boarding process was enjoyable and the welcome packs encouraged a warm, friendly beginning to the relationship.

Testimonial

“I have ordered from Red Tomato many times now and find their products to be of a very high quality. Even if they don’t have a specific item on hand, they will always go out of their way to reach out to suppliers to ensure our requirements are met.

The customer service is always exceptional, our items are delivered on time even with very tight timelines. We are consistently notified at each stage of the production process which allows me to focus on my other marketing activities.”

BACK TO CASE STUDIES

Racing Victoria – Media Kits

Racing Victoria Brief

Progroup Automation | case study

Progroup Automation – Corporate Uniforms

Australian Physiotherapy Association | Case Study

Australian Physiotherapy Association Brief

Empired | case study

Empired Brief

prospa | Case Study

Prospa Case Study

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