Contiki Record Award Brief

2018 was Contiki’s 20th anniversary for ROCK, which is their biggest trade incentive. To celebrate, they made ROCK 2018 BIGGER & BETTER: more seats, iconic location, iconic festival, smoking hot merch, and new branding.

Contiki came to Red Tomato to help them with the award incentive for their top-selling travel agents. They wanted something that tied into the “record-breaking” and “smashing the sales target” theme and asked how if we could source a customised framed record. It had to include the Contiki Logo along with the tagline, be eye-catching and memorable and something the agents would proudly display in their offices.

solution

We went straight to our Chinese factory to come up with the concept and customise the product for Contiki. The result was this unique, great looking framed award.