Kennards Hire Brief
Kennards Hire is a leading supplier of high quality hire equipment in Australia and New Zealand, from small DIY projects to major construction sites. As sponsors of Channel Nine’s program The Block, they had an opportunity to reach an extended audience at their Open Day, held on October 15th. To increase their media coverage and attract people to their marquee, they required merchandise to offer to attendees – generally DIY customers of Kennards Hire. The items also were required to be turned around in a short time-frame.
To increase media coverage and maintain their high-quality reputation, Red Tomato supplied Kennards Hire with high-quality golf caps that would last longer than a 1 day event. To attract their target market of DIY families to their marquee, Red Tomato also supplied packets of jelly beans and donut flyers (ring Frisbees) in Kennards Hire colours.
“Kennards Hire worked with Red Tomato to build a merchandise range for our sponsorship of the Block. The team were great to work with and what impressed us most was their willingness to help as much as possible, as well as providing great merchandise ideas and designs.”