APA case study

Australian Physiotherapy Association Brief

In October 2017, the Australian Physiotherapy Association committed to participating in Australia’s largest health and fitness expo to promote their choice.physio campaign to attendees.

The marketing and commercial team reached out the Red Tomato to help develop promotional materials to give away through the expo that would engage with their key demographics and also leave a strong call to action to recall the new website details.

Physio employees
Physio flyers and merchandise


Red Tomato in preparation for the meeting undertook the investigation of the profiles that would be attending the expo and put together a series of product presentations highlighting key active elements and re-usable factors that would ensure achieving the marketing and branding objectives.
Physiotherapy Association case study flow


The products selected for the Expo were:
• Branded backsacks with Choose.physio branding
• Metal Water Bottles with Choose.physio branding
• Blue Water Bottles with Choose.physio branding

Australian Physiotherapy Association has been working with  Red Tomato for many years. The team goes out of their way to understand our business and specific needs for each project. Jes and the team are responsive, considerate and never disappoint, always delivering on their promise.

Their extensive product range is always top quality and well received by the target audience. choose.physio merchandise developed for the Fitness Expos have assisted us extensively to build awareness of our new website also providing an opportunity to educate the visitors about the depth and breadth of physiotherapy practice.