Everybody Loves Celebrating: Can You Use Anniversaries to Boost Employee and Customer Loyalty?

Absolutely, celebrating milestones and achievements is a “yes”. Such celebrations are a mark of growth and importance in our lives. A company, made up of people, is a living organism. It experiences milestones, achievements, anniversaries and other dates worth celebrating. These moments are perfect for sharing your story with employees, customers, clients, and the public. They are part of this story, and sharing milestones enhances a sense of belonging and loyalty.

company anniversaries gifts and celebrations

Celebrating Milestones & Achievements of Employees

“Loyal employees in any company create loyal customers, who in turn create happy shareholders.” Richard Branson, Founder of Virgin Group.

Employee engagement is a common issue. Employees often feel like replaceable parts in a machine. This leads to poor performance and high drop-out rates. Hence, your internal marketing strategy must engage employees. It should make them feel the company’s achievements are theirs. Celebrating individual anniversaries and accomplishments is key. Show appreciation and boost loyalty by truly knowing your employees. Celebrate their successes, both personal and professional. You’ll boost loyalty, and productivity, and create a warm and loving workplace.

company anniversaries gifts and celebrations

Celebrating Milestones & Achievements of Clients and Customers

“Customer loyalty is priceless.” Jeffrey Gitomer, Business author/trainer.

It’s a proven fact that it’s more efficient to keep current clients than to get new ones. Plus, efforts into boosting clients/customer loyalty translate into procuring new ones. One of the most effective ways to accomplish this is to celebrate the company´s milestones and achievements together. Customers are the reason companies exist, but they also have the potential to be the reason companies cease to exist. That’s even more so nowadays with the power social media has brought to the consumer. Customers are not only looking for quality products that share their values and ideologies, but they’re also looking for companies that in a way or another make them feel part of the story. As your company continues to grow and achieve important and significant milestones, sharing this story with those involved (customers, employees, etc.) becomes crucial in strengthening their loyalty to your brand.

company anniversaries gifts and celebrations

So, What Can You Do?

There are plenty of marketing strategies you can put into practice in order to celebrate milestones, achievements, and anniversaries with your employees and customers. These include special promotions and offers, branded gifts, celebrations or parties, limited-time offers, commemorative logos and merchandise, loyalty programs, and so forth. All this might seem overwhelming, that’s why we have put together this Promotional Marketing Calendar for you to download for free and easily keep track of celebrations and milestones worth celebrating with your customers and employees.

company anniversaries gifts and celebrations

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