Sports and Events: The Holy Grail of Promotional Marketing? | Sports marketing

The Wide World of Sports Marketing

Sports marketing is a powerful phenomenon. Marketers across all sectors aim to capture this. Every weekend and season, sports fans fill stadiums, bars, and homes. They eagerly await the start of the game. Moreover, they often wear their team’s promotional products. Jerseys, hats, keychains, and even team colours for their pets.

An Alluring Landscape for Sports Marketing

Such engagement and loyalty are what brands dream of. If your buyer personas show an interest in sports, it’s a golden opportunity. Sports marketing can boost your brand’s presence. You need to align your audience’s product needs with their love of sports. That’s how your brand can effectively tap into the sports marketing world.

Any brand’s dream, right?

If your brand’s buyer personas are into sports, there’s a power you can harness. It’s the power of sports to boost brand presence. You need a strategic position. This will connect your audience’s need for your product or service with their love of sports. Golf is a good example. It’s a high-class sport often associated with luxury, status, and power. It attracts a certain type of players and fans. If your research shows that your target audience is in the world of golf, then consider using golf as part of your marketing strategy.

Planning a golf event might involve sponsoring a tournament, hosting a golf weekend for VIP customers, or even organizing a golf weekend for employees to boost loyalty. So, planning ahead and making sure there’s an alignment of principles and preferences between your brand and the sports you’re connecting with is essential to successfully partner your brand with a particular sport.

Event Crowd Engagement

Sports events naturally draw large crowds, so preparation is crucial. To avoid disappointment at the event, strategize how your brand will interact and engage with the crowd at each point of contact. There are plenty of innovative and creative ways to do this; you’re only limited by your creativity and how well you know your buyer personas.

Promotional merchandise, carefully selected and disseminated, can keep your brand in your audience’s mind years after the event. Products that blend into the digital world can enhance your brand presence, and those useful in real life can remain a part of your audience’s daily life years later

Promotional Merchandise

Promotional merchandise can be a brand’s driving force at any event. The right promo merch can link all the emotions experienced during the event, keeping your audience engaged and entertained.  But there has to be a connecting link between all these emotions, and that’s accomplished by tying the entire mood of the event with the right promo merch in your attendees’ hands.

A well-planned selection of promotional items can enhance your event’s engagement beyond its physical constraints. Your brand can benefit by creating promo merch that connects to your social media and web presence and remains a part of your audience’s daily life long after the event.

There’s a select group of experienced experts at Red Tomato who are eager to talk to you about making your next event, whether sports-related or not, a gleaming success by helping you plan a fabulous promotional product strategy that’ll generate a worthwhile ROI. 

Book in a second a discovery call with one of our experts and we’ll help you to get your mind around winning the audience.