Golf is good for your business. Whether you run a technology start-up or specialise in aerodynamic golf clubs, incorporating golf into your marketing strategies can be highly beneficial. It doesn’t matter if your only experience with the sport was playing putt putt as a kid. We can still show you how to use golf to promote your business with promotional merchandise.
The Facts of Popularity
Studies done by the Professional Golfers Association (PGA) of Australia have shown that the sport’s popularity is consistently growing. While national participation was at 1.18 million in 2013, by 2015 this figure had grown by 7.2 percent. It is clear that golf’s 2016 Olympic debut in Rio and overall global interest have continued to increase. Some of the world’s best golfers are now attending Australian tournaments. Based on the facts, it appears that the sport’s popularity is here to stay.
How Golf and Business Promotion are Related
So, what is the link between golf and business promotion? First off, the demographic of golf players tends to be a successful, business-minded individual. Tapping into this demographic will allow you to forge connections with people you otherwise might not have access to. These people tend to favour quality products, and this could translate into a profitable relationship.
Ways to Use Golf to Promote Your Business Using Promotional Merchandise
One way to break into the realm of golf is to host a Golf Day for your company and clients. This fun, memorable occasion will allow you to further your bond with attendees, enhancing brand loyalty. Make sure to plan ahead and have plenty of promotional merchandise on hand. There’s nothing more enticing to golfers than free golf products. If you’re not sure how to use golf to promote your business during your Golf Day, be sure to check out our helpful list here.
Another way to get your foot into the world of golf is to become a sponsor at a tournament. Something as simple as sponsoring a hole or holding a raffle is an excellent way to spread the word about your business. Brand exposure is priceless, especially among high profile players and other organisations. By sharing your passion and networking effectively, you could also potentially collaborate with big names on the course, such as Titliest, Callaway, Taylormade, and Adidas. Remember to present yourself in a professional manner, but also to keep the atmosphere enjoyable. There’s nothing more irritating than trying to play a round of golf while having a salesperson forcing you to buy their product.
If hosting a Golf Day doesn’t seem like a fit for your business, there are plenty of other ways you can use golf to promote your business. Look up local charity events and donate golf-related promotional merchandise. If you are a knowledgeable golfer, consider volunteering to give kids free lessons at your local golf club. Remember that, by being creative and thinking outside the box, there are an endless amount of ways that this sport can help bolster your sales and brand recognition.
Have you used golf to promote your business? Do you have any tips that we missed? Please share your experiences or questions with us in the comments below!