A promotional products agency can help you strategise and execute campaigns to generate qualified leads and turn them into sales.
Generating sales is all about making a personal connection. Marketing efforts need to be extremely personal, communicating your message with the specific individual to whom you want to sell. This is why it’s important in your marketing campaigns to focus on quality over quantity. Decreasing your cost per lead to the lowest possible requires careful planning and research.
Using promotional products to generate sales
How is a branded pen or mug going to help you hit your revenue goals? Well, 85% of people have done business after receiving a promotional product. However, not all promotional product campaigns are created equal, nor is every promotional products agency. Before you go and spend your entire marketing budget on a branded product campaign, it’s important to do your research.
Who is your target customer? What are you trying to sell to them? What’s your messaging, what pain point are you solving for them? At what point are they making decisions about purchasing?
After conducting thorough research and answering these questions, you can begin planning your campaign.
The most common reason people keep a promotional product is because they find it useful. Your target customer will keep your product on their desk, in their home, and use it every day all while having your brand in mind. Therefore, it’s important to have a promotional product that is useful to your customer while also making your brand’s messaging stick.
The usefulness of a product and its timing go hand-in-hand. Make sure your promotional product lands in the hands of your target customer at the perfect moment and your chances of recollection will increase.
How a promotional products agency can help you reach your sales goals
Creating and executing perfectly-timed, strategic promotional products campaign is an art form. Choosing the product and its design are just the first step. Timing, distribution, follow-up channels, messaging, and integrating your sales funnel all need to be included in your campaign. This is where a promotional products agency comes in.
As you know, marketing efforts need to be mixed in order to be effective. In a world of digital-overload for customers, a knock-out social media campaign is great, but its results are doubled when strategically paired with a branded product campaign. A promotional products agency will work with your existing marketing efforts to catalyze a sense of connection and loyalty to your brand.
An example of this is how O’Brien Real Estate enlisted our promotional products agency to attract more auctions for their AFL Finals Promotions. By combining a strategic product (branded footballs), strong timing (around the AFL Finals), and social media, they were able to generate more auctions and a larger audience for their seasonal promotions.
A promotional product agency will help you implement a strategic campaign; generating brand loyalty and catalyse your sales funnel to hit your revenue goals.