Plastic and other one-time-use products are destroying our earth. After watching documentaries like “Plastic Ocean” or “An Inconvenient Truth,” you’ll quickly realise the damage that’s been done. Our days of convenient, throw-away culture are over. Therefore, if we want future generations to have a prosperous existence, they have to be. Whether you’re the CEO of a Fortune 500 company or the owner of a small bakery, all businesses are equally responsible. In this article, we’ll show you how to use eco-friendly promotional products in your marketing strategy.
Why it’s important to use eco-friendly promotional products
First off, eco-friendly products aren’t just the latest trend. In 2011, the Australian government banned plastic bags in the ACT (Australian Capital Territory). While this was a crucial step toward being environmentally responsible, it was quite a big change for consumers and businesses alike.
However, getting rid of the one-use plastic bag is just the beginning. Items like cigarette butts, styrofoam containers, and plastic packaging still pose a great threat to the environment. People and companies alike are coming up with more natural ways to wrap products, those of us who are in the promotional merchandise industry have started coming up with new ways to still use giveaways effectively without damaging the environment.
Before you emblasen a product with your logo, think of how it represents you. Do you really want your business to be exemplified with a cheap, throw-away plastic pen? Perhaps a reusable bag made from sustainable cotton or jute would be a better reflection on your company. Above all, as awareness of environmental issues spreads, you want your clients to know that you’re one step ahead of the game.
What to use: Reusable shopping bags and more!
Changing up the way you advertise your business may seem overwhelming, but it doesn’t have to be. Selecting eco-friendly products is an excellent way to renew your marketing strategy. It also sends a clear message to your long-time and potential clients that you’re conscience about their needs and the environment. Here are some ideas for guilt-free promotional products:
• Recycled pens
• Eco-friendly water bottles
• Sustainable corporate clothing
• BPA-free coffee mugs
Overall, the key to selecting the perfect, sustainable promotional product is to know your demographic. What would they reuse over and over? How will your eco-friendly merchandise improve their day-to-day lifestyle? It’s important to think of gifting something that is environmentally friendly and of the highest quality possible. After all, if you give your clients a cheap plastic flashlight that breaks after using it once, they will view your company’s services in the same light.
How can we help?
At Red Tomato, we’re not just here to help you grow your business quickly and efficiently. We’re also dedicated to helping you become the best, sustainable version of your company. We care about our earth’s future and want to show you that you can be environmentally-friendly while using promotional merchandise.
What are your favorite sustainable products to use? Do you have any tips for businesses implementing eco-friendly promotional merchandise? Let us know in the comments below!