Personalisation: The Key to Successful Promo Marketing

By now, as you may have noticed, personalisation is vital in today’s marketing world. You must personalise and customise every interaction, whether physical or digital, that your brand has with your customers or audience as much as possible.

Therefore, the gathering and careful analysis of small and big data provides marketers and brand owners like you with a clear picture of how, when and why to approach your customers in order to serve them with the information they’re looking for at the time they need it the most.

So, you should give promo marketing the same or more attention as an important part of your overall marketing mix or marketing plan/strategy, to personalise it to your target audience. A well-developed, personalised promotional marketing campaign/strategy is going to yield outstanding results in brand awareness, brand recognition, customer loyalty, leads and conversions, not to mention the great effect it has on employee satisfaction.

The key is to get the pros to help you develop and execute your strategy. Also, follow these simple yet important rules to get your personalised corporate gifts, employee welcome kits or recognition packages and your entire promo merch plan up to scratch with today’s demanding audiences.

How to Implement a Merch Personalisation Strategy:

Make Sure You Have the Right Resources

If you first consider your promo merch strategy from the beginning of your overall marketing strategy development, you’ll position the right resources to make the plan a success story

Getting the right personalised product ready on time requires allocating resources like staff, a budget and enough time. If you do this right and have a team of passionate experts by your side, you’ll avoid plenty of headaches and the results will surpass your expectations.

Gather as Much Customer Data as Possible

Current customers, new clients, prospects, new employees, old employees, and business partners – in essence, you must know extremely well whoever is going to receive your promo merch strategy. Use every channel of data available to create a detailed profile of your target so you can deliver the goodies they’ll love and use in their daily life.

This process of gathering and processing data pays off tremendously and it’s already required for your entire marketing strategy, so the info is already there; you might as well take full advantage of it.

Synergise with Other Channels

As we mentioned earlier, promo products are part of your entire marketing effort. Thus, their existence must be synchronised with the rest of your marketing actions. It must also support those other actions, and vice versa.

Opportunities to do this are only limited by your creativity. Some examples include CTA’s for social media actions, landing pages and contests.

Consider Each Stage of Your Customer Journey

From leads to prospects and even regular customers, you must take into consideration where each one is on their particular journey. This will be a determining factor in how you approach them from a promo merch point of view.

You can achieve outstanding results in brand awareness, brand recognition, customer loyalty, leads, and conversions, not to mention a great effect on employee satisfaction, with a well-developed, personalised promotional marketing campaign/strategy.

Constantly Update and Refine

Each promotional product campaign is a chance to learn and improve. During your planning stage, define which KPIs you’re going to be measuring throughout the project. Once the campaign has concluded, gather all your data and perform a deep analysis so you can improve your next move.

Benefits of Marketing Personalisation for Promotional Products:

• Improved Customer Experience
• Drive Revenue
• Increase Brand Loyalty
• Create Consistency Across Channels
• Effectively target specific audiences
• Build deeper relationships with customers
• Give a face to your business

Need Ideas for Marketing Personalisation?

Promotional marketing helps your brand connect better with clients, generating loyalty and building strong long-term relationships by increasing the brand’s respect and love.

If you’re looking for personalised corporate gifts, employee welcome kits, new client packages or any other type of promotional marketing materials, get in touch with us to receive some custom ideas you’re going to love. 

In the meantime, check out our Xmas catalogue, subscribe to our newsletter for the latest product trends and play around with our ROI calculator to get an idea of the scope of your project.

Here are a few ideas to get you inspired. Hope to hear from you soon!

• Timely gifts and products specific to audience behaviours and segmentation
• Adding names and initials to products
• Membership kits
• Cupcakes, macarons and cookies
• Custom wine and drink bottles
• Custom sneakers and apparel
• DIY Kits for highly personalised promo experiences
• Laser engraved as a decoration technique for delivering with class
• Personalised embroidery