Welcome To The Full Product Experience

Welcome To The Full Product Experience

At Red Tomato, we believe that today’s most successful marketing campaigns go beyond just digital alone.

They focus on a comprehensive approach that includes both online and tangible executions to provide a full product experience that customers love. We’ve defined this as ‘marketing you can touch’.

The most successful brands are actually doing this a lot today. Apple’s products bring technology to life through its interactive genius bars and iconic accessories. Fashion labels like Chanel and Louis Vuitton have engaging window installations and a unique packaging experience that goes far beyond just selling handbags and shoes. Even car brands like Aston Martin and mainstream clothing labels like Topshop allow you to customise everything with colours, logos or embroidered personalisation.

These all leave a lasting impression, and no one understands this better than us at Red Tomato.

In fact, we’ve revolutionised our entire approach to help businesses like yours do this. Now, you can be amongst those brands providing the full experience and earning excellent results that smash your goals.

Let’s explore how you can take full advantage of marketing you can touch.

Changing the whole marketing experience

Changing the whole marketing perspective

Your customers are looking for more than just ads today.

Sure, they love all the most popular social media platforms and videos, but they see these things every day. To get noticed and excite them, your need to provide the full product experience.

To help, we’ve broken this down into our four pillars of product experience. With this unique approach, you can take full advantage of our services and get the best outcome for your brand.

Pillar one: Research & Strategy 

The best executions begin with a strong foundation of understanding and knowledge. Research & Strategy

While you know your business and industry back to front, left to right, having us by your side to provide some external perspective and first-hand research will offer additional fresh and juicy opportunities that haven’t been considered before.

So, to begin, we work with you to investigate market trends, brainstorm customer behaviours and create plans, all based on a foundation of insights and ideas. This ensures we have a full understanding of your industry, your audience and what’s happening.

To do this effectively, we collaborate with you to undertake:

  • Client Workshops
  • Consumer Behaviour Research
  • Market Planning
  • Campaign Development
  • Strategic Management
  • Digital Media Planning

This pillar is exciting as we can combine our insights with your knowledge to create a product experience that your customers will love.

Pillar two: Product Innovation

From that strong foundation, we can grow – and that’s what this pillar is all about. Product Innovation

In keeping with the theme of marketing you can touch, we create bespoke branded products using industrial design and custom prototyping to add that extra personalised and rewarding experience for your customers to evolve their experience.

Being unique is the most effective way to be memorable, and in a competitive market, we want you to stand out. This is why we use a range of resources and expertise to create product innovation through:

  • Computer-Aided Design (CAD)
  • Custom Moulding
  • Prototyping
  • Decoration Methods
  • Industrial Design
  • Bespoke Product Consultation

The pillar allows us to work together to solidify your product experience by providing you with bespoke products that make an impact.

Pillar three: Creative Services

Now, let’s have some fun!

At this stage, we strengthen and truly differentiate your brand with creative solutions, from designs and graphics to creative direction and content marketing, all of which provide a powerful way to connect with your audience.

After all, we can’t create the ultimate product experience for your customers without creative services like this. Our team of design and content specialists are available to create custom designs and bespoke branding elements that embody your brand.

This includes services like:

  • Copywriting
  • Graphic Design
  • Digital Content Creation
  • Long & Short-Form Content
  • Art Direction
  • Website Development

At this stage, you have all of your communications prepared and ready.

Pillar four: Marketing 

Finally, it’s time to execute so we can get your brand seen, your marketing felt and your product experienced!

To effectively implement your strategy, we align with you to provide marketing direction, tactics and the right channels to create deep roots that will sprout into success. Our Marketing Services specialists are here by your side to ensure you achieve the results you deserve through:

  • Omnichannel Integration
  • Ads Management
  • Analytical Reporting
  • Social Media Management
  • Promotional
  • Conversion Rate Optimisation

These marketing solutions take care of the roll-out of your campaigns so that your audience will experience marketing that they can touch.

Want to see the potential ROI from incorporating promotional products into your mix? See our ROI Calculator here. 

Putting this all together for you

As you can see, we’re here to support you in offering the full product experience for your audience.

From the initial marketing strategy and digital campaigns to promotional products and more, Red Tomato helps you connect with all the senses of your customers to create a memorable journey that inspires brand recognition and loyalty.

Let’s smash your marketing goals together

Do you want to take full advantage of our four pillars to provide the ultimate product experience?

Then, we’d love to discuss your project.

At Red Tomato, our mission is to help businesses connect with their customers and audience through innovative promo product campaigns and creative strategies. To do this, we deliver all the elements that are essential to promotional marketing – from research and strategy to product innovation, creative services and marketing.

If you want to make that move towards meeting your customers’ needs and delighting them with marketing they can touch, visit our Product Experience page and see what Red Tomato can do for you.

Looking for some ideas for an upcoming project? Let’s brainstorm below. 

Corporate Christmas Parties 2020: How To Celebrate Despite COVID

Corporate Christmas Parties 2020: How To Celebrate Despite COVID

Christmas is the most wonderful time of the year.

We can’t let anything ruin it – even a global pandemic.

Now more than ever, your team need to celebrate! Something to look forward to that would brighten up their mood, despite the rough and stressful year.

What better idea than a Christmas party?

The business Christmas party is a time-honoured and highly cherished tradition. Organising one in 2020 may be a little different due to the new norm, but it’s important to make it memorable, nonetheless.

Here’s how.

Struggling to plan your 2020 Corporate Christmas Party?

Your business Christmas party always takes a lot of time and effort to plan.

Unfortunately, the COVID-19 pandemic has probably thrown all your advanced preparations out the window. With all of the physical distancing requirements and limited social gathering restrictions, your plans may have fallen through, the venue cancelled, or you’ve had to decide the usual choices are no longer appropriate.

Worse – you now have less than 3 months to find a Plan B.

Don’t worry!

There are ways you can still celebrate with your employees and provide a memorable experience – all while sticking to your budget and complying with safety protocols.

Here’s how you can still hold your Company Christmas Party in 2020.

The best ideas for your 2020 corporate Christmas party:

With the disruption to everyone’s normal routine, a sudden shift to remote work and everyone feeling a little isolated, your employees are looking forward to a bit of bonding time together in December.

A corporate Christmas party is the ideal opportunity to get people together and show your appreciation for their hard work despite this difficult time.

How can you make this year’s Christmas party extra special even at a distance? Our Red Tomato team have compiled some great ideas for you:

1. Host an online games night and give away prizes

Thanks to technology, you and your team can still gather virtually and enjoy a fun night together.

You can put on a holiday-themed games night to encourage people to socialise again with their work friends. As prizes, you can give away tailored wellness packages or work from home kits to celebrate their victories and spread a bit of comfort and joy this silly season.

2. Organise a Secret Santa

We can’t let COVID-19 be the Grinch who steals Christmas. With online delivery services across Australia, hosting a work Secret Santa is the perfect idea.

You can set a budget and a premium merchandise wish list they can pick from to create their own gift packs. These can then be delivered straight to their colleagues’ doorsteps for a big surprise.

As an employer, you can also deliver branded gifts to them like calendars, journals, candles and other planning materials they can put to good use.

3. Deliver direct mail with branded items

Imagine the excitement your employees will feel when they receive a hand-written letter from you, delivered to their homes, paired together with a premium branded merchandise package.

How heart-warming is that?!

You might not be able to deliver the big speech like you usually do at your yearly Christmas party, but you can still show your sincerity and gratitude by writing them an appreciation letter for all their hard work this year.

When matched with a wrapped branded Christmas hamper, they’ll feel the company spirit, even from afar.

4. Sending customised physical invitations to your outdoor Christmas party

Even with strict lockdowns starting to lift, there are still a lot of physical distancing measures in place. So, if you opt for an outdoor Christmas party in the park, you can make it extra special by creating personalised physical invitations.

You’re not limited to just printed invites! You can customise your Christmas invitation depending on your business Christmas party theme, using promo items like Santa socks, snowballs, Christmas baubles, snow globes, candy canes and more.

5. Sending personalised premium gift packages

You may not be able to hold an in-person event. But don’t worry- you can reallocate the budget and send a premium branded merchandise package in lieu of a Christmas party.

Christmas hampers and gift packs make a very big (and lasting) impression that your team members won’t forget.

This way, they’ll appreciate that you took the time to spoil them with a high-quality gift that really finishes the year off with something special.

For some great gift ideas, see our custom Red Tomato Christmas hampers that are absolutely ideal for corporate Christmas presents.

Ready to plan your Business Christmas Party 2020?

It’s not too late to plan your Christmas party this year – in fact, it’s never too early to embrace the festive spirit.

It’s the perfect time to start organising now. With proper planning and the right creative solutions, you can still make Christmas a memorable one for all employees – even in 2020!

At Red Tomato, we have a Christmas Catalogue you can download to help you select great Christmas gifts for everyone in your team, and make their year.

How can Red Tomato help you this Christmas?

We go far beyond the typical hampers that don’t create a long-lasting impression.

This coming holiday season, we can help you create innovative gifts, invitations, Christmas hampers, premium packages and much more, all designed with your personalised logo to send to people who deserve it most.

Let us help you make their year!

Contact us directly to discuss your promotional gift ideas and we’ll work on getting you the right products for the right clients at the right time.

Phone: 1300 776 733

Email: [email protected]

5 Ways Promotional Marketing can help put excess stock to good use

5 Ways Promotional Marketing can help put excess stock to good use

The COVID-19 pandemic has presented a wide range of challenges for all businesses. 

You might be facing a lot of uncertainties due to decreasing demand levels and adjustments to your marketing timelines, which has resulted in the accumulation of too much product stock.

A typical response may be a ‘knee-jerk’ reaction like throwing a big sale – however, this can damage your brand in the long-run. Instead, utilising promotional marketing is an effective strategy to remain connected with your audience and help spur demand again.

Creative promo marketing provides strong exposure by offering both potential and current customers tangible items – helping them remember your business both during and long after this crisis.

Here are some ideas to increase sales and move some of that extra stock by combining your offline promo campaigns with online promotions 

Social media competitions

Customers are relying on social media now more than ever. They spend hours looking for information and entertainment online- this is an opportunity! 

You can interact with followers online by hosting social media competitions like “Spin the digital wheel”, a “photo caption contest”, “best comment competition” or “monthly draws”. Your branded items and extra stock can then be used as prizes for winners.

Engagement incentives

Rewarding people for engaging with you can help drive them forward along their buying journey.

Promotional products are effective engagement incentives because they allow you to include your personalised branding or logo on items that customers will most likely use. For example, a mug, calendar or diary.

Do you need some ideas? Here are some suggested promotional materials you can tailor for your business.


Gifts for customer retention

To foster trust and loyalty, offering quality promotional items such as a cheese board or printed book is a smart way to strengthen long-term relationships. It’s also an indirect way of showing appreciation.

More than anything, your audience likes the idea of receiving gifts from you. These items can help them become brand ambassadors by making them feel special. 

Gifts with purchase for online orders

How can you encourage customers to purchase more products and services? By providing extra value! Offering them free promotional materials with their online orders can encourage them to increase their spend. 

Staff gifts

With isolation and people still working remotely or from home, staff need to be looked after as well. You may consider sending them Working From Home kits, promo product hampers and other branded stock.

This nice surprise will help them remain engaged with your brand and increase loyalty for your business, while helping you put excess stock to good use.

Promotional marketing is an effective way to increase brand awareness and capture more sales using the power of tangibility, especially during this period. Whether it’s a shirt, a planner or a bag – seeing your brand on useful items makes people feel more attached and closer to your business and the solutions you provide.

See some more promo marketing ideas here.

But what return does promo marketing really offer?

See for yourself here, by using our Promotional Marketing ROI Calculator

Want to build your own promotional marketing campaign to increase sales?

No worries. We can guide you step-by-step through our free Plan A Promotion service

Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business. 

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.  

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: [email protected] 

 

5 Promo Marketing Ideas For Your Online Events

5 Promo Marketing Ideas For Your Online Events

The recent COVID-19 pandemic has been challenging to businesses all over the world. 

Events, seminars, product launches, trade shows, conferences and live interactions have all been cancelled, postponed, moved online or otherwise affected due to the new physical distancing norm. 

We understand how difficult it can be to come up with alternative ways to reach and re-engage event attendees, especially when there are restrictions around meeting audiences and limitations to what you can do. 

However, there is a way. 

Through promotional marketing (or ‘promo marketing’), you can still spark brand awareness and stimulate engagement with your audience, even when your events may be shifted to an online format.

Here’s how. 

  • Webinar gift bags

Because physical gatherings are limited right now, online conferences and webinars play a big part in organising events for your business.

But just because you’re not in person, doesn’t mean they have to go empty-handed! You can have physical event merchandise delivered straight to your clients. To promote your brand further, you can encourage people to take photos with your event’s promo products and share them for all attendees to see. 

See more promo marketing event ideas here.

  • Direct Invite Mailers

Invites are essential if you still want to run events. But, as you know, digital invites can get lost or ignored. So, get extra creative by sending customised invites using promotional materials or printed direct mailers.

Try ignoring an invite printed on a mug or a fancy printed card that arrives in the post. These will capture attention and ensure no one forgets to log in.

  • Exclusivity for sign-ups

To attract more attendees and increase excitement, you can put together a branded hamper or “swag pack” full of promo marketing goodies for the first 50 or 100 people to register for your online event. They’ll love the exclusivity and probably share the pack on their socials for everyone to see.

  • Involve interactive games

In between sessions, you can interact with online event attendees by hosting mini-games like “Spin the digital wheel”, “the best comment competition” or an opportunity to enter the draw by submitting their details on your site. Your branded promo items can then be used as prizes for winners.

  • Tutorial collateral

If you’re running an educational event online, then you can send them a pack in the mail with all their learning materials, some pens, a pad and even a few promo items gifts.

As you can see, promotional marketing is an avenue your business can take to increase participant engagement using the power of tangibility – even for an online event.

Do you need some ideas? Here are some suggested promotional materials you can tailor for your business.

But what return does promo marketing really offer?

See for yourself here, by using our Promotional Marketing ROI Calculator

Want to build your own promotional marketing campaign to increase sales?

No worries. We can guide you step-by-step through our free Plan A Promotion service

Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business. 

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.  

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: [email protected] 

How to improve your marketing results by combining online with offline

How to improve your marketing results by combining online with offline

Marketing today has a big focus on digital. Advancements in technology and people’s obsession with the internet has encouraged brands to shift their tactics to online promotions – whether it’s content marketing, email marketing, social media marketing and more.

However, this space has become crowded and because of the growing competition among businesses, your audience now demands a personalised and interactive experience.

While digital marketing campaigns are effective in gaining attention, they often don’t create enough impact and engagement.

As such, incorporating offline promotional products can give your marketing efforts a little more edge by making your brand more memorable than ever.

Humans are very tactical and appreciate tangibility

People naturally crave physical connection. It’s in our DNA to engage all of our senses, and our experience heightens when we have something we can touch, see and feel.

This means that when you’re building customer relationships, non-digital marketing can play a big part in enhancing your brand image.

So, whether this is in the form of physical mail, corporate promo items or branded gifts, sending promotional materials can help reinforce your marketing message in a more impactful and effective way.

Renowned digital marketing brand, Marketo, also agrees with us – recently publishing an article reminding Marketers not to forget the power of offline marketing too.

It doesn’t mean you have to choose between online and offline campaigns.

However, online campaigns can have a more significant impact when supported by offline elements too. For example, a digital campaign that involves welcoming a new client via email is good; but also sending them a card or a welcome pack too is even better.

Taking advantage of both online and offline campaigns allows you to raise brand awareness more effectively than just one or the other, and there are so many creative ways to do this.

Here are some ways to strengthen your digital marketing with physical promotional products

Having a blend of online and offline campaigns allows you to boost your overall marketing strategy.

Some examples include:

  • Engaging leads through gifts

Want to drive leads further along their buying journey? One thing you can do is nurture them with an offline experience after an online one.

For instance, providing a gift card that arrives in the mail will mean they interact with your brand multiple times, rather than just via a fleeting email. You may even send coffee vouchers to people who decide to book an online consultation.

  • Sending direct mail with a promotional package

Contrary to what many think, physical mail is still an effective tool in marketing – especially when targeting other business clients.

To stand out in more ways than by just using an email, you can deliver printed collateral to their office, or you can get creative by sending them branded items such as a mug with your core values printed on it or a desk calendar with an attached note asking them when they are free for a chat.

  • Drive attendance to your webinar through physical invitations

Online conferences and webinars are the new normal. But how can you excite people enough to attend?

The answer lies in sending physical invitations. The good thing here is you’re not limited to just a printed note – you can tailor your promotional products according to the theme of your online event.

To give you some ideas, here is a list of our suggested products that may match your social media content or your upcoming event.

  • Event merchandise leaves an impression

What about during your event – do you want to be remembered?

To convert more attendees into considering your products and services, you can provide drink bottles, pens, shirts or journals as souvenirs of their attendance.

These tangible promotional products are items they can see and use every day, reminding them about your business and what you do.

  • Prepare training packs for clients

If you are providing free trials of your products and services, adding training or explainer packs with useful items can enhance their experience, motivating them to invest more time and interest.

  • Follow up with a customised note

When you feel like your emails are being delivered into a void, you can try sending a personalised note with branded items from your company.

In this way, clients will realise you’re going the extra mile to earn their trust.

As you can see, it’s not about replacing digital marketing, but augmenting it with a physical element too. Integrating your online and offline campaigns can provide your business with more cohesive and consistent marketing that engages more of your audience’s senses, making more of an impact.

With your online digital content and offline promotional products working hand in hand, your brand can gain more recognition, achieve differentiation and experience greater returns.

Do you want to see how? Simple, just check out our Promotional Marketing ROI Calculator here.

Are you considering an integrated promotional campaign?

No worries – let us help you.

We can take you through it step-by-step with our free Plan A Promotion service.

Our team can be an extension of your Marketing department. Leave it to us, and we can come up with a creative and tailored solution for your business.

How can Red Tomato help you?

At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.

Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: [email protected]