Every year, brands are looking for ways to connect with their audiences. A new season brings in more opportunities to tap into something timely and relevant.
Halloween, traditionally a night of spooks and ghoulish fun, has evolved into a major commercial holiday. For brands and businesses, it presents a unique opportunity to engage with consumers in a creative and memorable way. By tapping into the holiday’s spooky spirit, businesses can drive sales, enhance brand awareness, and foster customer loyalty.
Looking for ways to stand out this Halloween season?
Embrace the spooks and thrills this October by incorporating Halloween-themed promotional products. This is the perfect time for brands to get creative and channel the spirit of Halloween to create something memorable. In this blog, we’ll take a closer look at the various Halloween merchandise your brand can play around with to create a memorable holiday.
Why Promotional Products?
Compared to regular marketing promotions, promotional products are unique because they offer both tangible and intangible benefits.
They become a tangible extension of your brand that helps in creating a deeper connection with your brand. Branded promotional merchandise aren’t just items your customers see, but things they actually use and interact with daily which makes it more impactful. This helps improve brand awareness, recall, and engagement.
Additionally, promotional products can be strategically chosen to align with the brand’s message and target audience, making it a more personal and targeted marketing approach. For example, an electronics brand is attending a technology trade show so they decide to give branded mouse pads or laptop bags to people who drop by their booth.
When executed right, promotional products are a powerful and lasting marketing tool that helps your brand visibility and keeps your customers engaged.
Creative Halloween Promotional Item Ideas
Engage with your audiences in a memorable way this Halloween with the use of promotional products. We have rounded up creative and unique Halloween promotional item ideas to get you started.
Themed Apparel
Add a trendier twist to your usual merchandise giveaways and give your loyal customers something to look forward to for the spooky season. Give your usual branded apparel a fresh spin by designing them to be Halloween-themed.
Think of your usual crew neck t-shirts, hoodies, and tote bags decorated with Halloween designs, motifs, and colors – a skeleton shirt, anyone?
Looking to engage with your employees? Make Halloween-themed apparel part of their uniform to liven up office days.
Spooky Merchandise
Celebrating a Halloween party at the office? What better way to show your Halloween spirit than with merchandise perfect for giveaways such as branded trick-or-treat bags, pumpkin-shaped hats and plushies, and Halloween enamel pins?
Small, spooky merchandise like keychains, stickers, or temporary tattoos can be a fun and affordable Halloween giveaway. These items can be branded with your logo and a Halloween-themed design, making them a perfect addition to any trick-or-treat bag.
You can also incorporate Halloween-themed party supplies like branded paper plates, napkins, and cups. Sprinkle some thrills with skeletons, ghosts, and similarly designed decorations in your event place.
Eco-Friendly Halloween Items
Show your eco-friendly advocacy all year round with eco-friendly Halloween items. Think tote bags printed with Halloween motifs, skull and pumpkin-shaped notepads, and metal straws in a Halloween-designed pouch.
Appeal not just to Halloween enjoyers but also to eco-conscious customers that your company takes its sustainable commitment seriously.
Run a Halloween costume contest to give employees something to look forward to. Incentivise everyone’s participation through branded prizes, such as themed apparel or merchandise. Set up interactive photo walls and frames that highlight everyone’s costumes or the spooky decor in your event area. Lastly, make sure to have fun with the food and games by adding a Halloween twist, from werewolf games to blood-red juice, the only limit is your imagination.
If a Halloween-themed corporate event isn’t your thing, you can organise a simple trick-or-treat party that encourages everyone to participate and collect treats around different stations.
Tips for Effective Halloween Promotions
Target Audience
Consider who your main target audience is and tailor your promotional products accordingly. While promotional items can have broad appeal, being relevant to your demographic’s preferences makes a world of difference in its effectiveness and memorability.
Product Quality
Your promotional product is as only good as its quality. Ditch the generic merchandise that is cheap and Select suppliers that offer quality-made products that are long-lasting so that you can deliver lasting impressions and engagement over the product’s lifespan.
Brand Consistency
Even the unique and best-designed promotional merch items won’t serve their purpose if you fail to connect them with your brand. Achieve brand consistency by choosing items that align with your products, brand values, and company culture. That way, your merchandise can be more memorable by also serving the double purpose of connecting with your brand identity.
Timing
An effective campaign has to be planned in advance. Getting the timing right can mean that you distribute and execute your plans according to schedule, delivering the most impact. Planning in advance also lets you secure the promotional products you want early, beating the holiday season rush.
Tracking Results
Lastly, track the results of your Halloween event and campaign to ensure its success. Hand out surveys to your clients or employees, conduct focus groups, or ask them personally in a follow-up. Gather their feedback to determine your campaign’s effectiveness, the promotional products your audience liked, and things that can be improved. Knowing this helps you optimise better for your next promotional campaigns.
Make Halloween Memorable with Promotional Items
Seasons like Halloween are a great way for brands to engage with a wider audience through relevant themes and captivating visuals. Apart from the usual marketing tactics, promotional items can be tailored and designed to be a part of your company’s Halloween marketing activities.
Explore custom Halloween promotional products to make memorable brand experiences. Bring your unique branded ideas come to life with Red Tomato – book an ideas call today!
Halloween is more than just a kid’s holiday. With the spookiest season just around the corner, why not celebrate Halloween in a spooktacular way with the rest of your team? More than creating a fun break from business as usual, celebrating Halloween in the workplace can help boost your employee engagement and morale. Halloween is the perfect time to play dress up, decorate the office, and explore fun activities trick-or-treating, games, or mini contests to get everyone pumped for the occasion. Keep your team engaged this Halloween with games and activities that entertain, build camaraderie and foster teamwork.
If you’re looking to add a touch of Halloween magic to your workplace, look no further. Here are 9 different Halloween activity ideas that are fun and engaging for your team – whether it’s a large corporate event or a small remote team.
9 Fun Ways to Celebrate Halloween At Work
Halloween Costume Contest
Halloween is synonymous with costumes, so a costume contest is a natural way to celebrate the holiday. Whether you’re into spooky characters or more creative themes, a costume contest can transform an ordinary day into a memorable one.
To recognise your employees’ creativity and effort in dressing the part, consider hosting a costume contest with various award categories. From the spookiest costume to the most creative or best-dressed team, the possibilities are endless.
As a token of appreciation, consider providing custom-branded hoodies as a takeaway. These hoodies can serve as a lasting reminder of your Halloween event and your team’s festive spirit.
Spooky Decoration Contest
Ignite your team’s competitive spirit with a spooky decoration contest! The team or individual with the most creative and impressive workspace will be rewarded with special prizes.
Clearly outline the contest guidelines, including acceptable decoration materials and the level of creativity expected. During the event, host a guided tour so everyone can admire the unique and festive decorations.
To add a personal touch, provide branded Halloween decoration kits. These kits can inspire your team and help create a truly spooky atmosphere in your workplace.
Trick-or-Treat Office Party
Don’t miss out on this staple Halloween activity this season. Indulge your inner sweet tooth this Halloween event with a fun-filled trick-or-treat party! Set up trick-or-treat stations throughout your office and encourage your team to dress up in their favorite costumes.
The best part about this Halloween event idea is that it’s suitable for large groups. It’s something anyone can participate in without asking much of them and it’s fairly easy to prepare.
Prepare branded candy bags filled with delicious treats that your employees will love. Invite everyone to make rounds when it’s trick-or-treat time. Even create a map of the different locations in your office where you plan to distribute the treats. For an extra special touch, consider personalising the treats or adding your employees’ names to the loot bags.
Halloween-Themed Team Building Games
Add a spooky twist to your traditional team-building games by incorporating Halloween-themed elements. Have your team participate in the games wearing their favorite Halloween costumes. From scavenger hunts to charades, there are plenty of team-building games to choose from that you can get creative with.
Make it extra special by adding branded company merchandise as rewards for the winning players and teams. Mix and match the different prizes for the level of difficulty of the games. A harder game can have a bigger prize that’s more enticing like branded Bluetooth Headphones or fitness trackers.
Werewolf Game
Tired of the same old party games? A werewolf game, also known as Mafia, offers a thrilling social deduction experience for your team. In this game, a small group of players are secretly assigned roles as werewolves, while the rest are villagers. The villagers must work together to identify and eliminate the werewolves before they can wipe out the village.
To add to the fun, encourage your team to dress up in costumes and create custom props to make the roleplaying more believable. Those not participating can enjoy the show as they watch the drama unfold.
Halloween Photo Booth
Create lasting memories with a Halloween-themed photo booth in the office. Provide your staff with branded Halloween props and accessories to add a fun and festive touch to their photos. Whether they want to dress up as a vampire or another spooky character, they’ll have a blast capturing unforgettable moments. One thing’s for sure. Your employees will cherish these photos as a reminder of your company’s Halloween celebration.
Virtual Halloween for Remote Teams
Remote teams can still experience the thrills and excitement of Halloween. Set up Halloween-themed virtual backgrounds for the video calls that everyone on the team will use for the celebration. While traditional trick-or-treating isn’t possible, you can still host a virtual costume party. Spread the Halloween spirit by sending your team Halloween-themed gift boxes filled with sweets, goodies, and other branded merchandise. This little gesture can show your employees that they are valued and you want them to share in these good memories.
Halloween Charity Drive
Setting up a Halloween charity or volunteer drive is a unique way to give back to your community while celebrating the holiday. Consider partnering with local organisations that need your help or with ones that align with your brand’s advocacy. Don’t forget to collect donations and organise volunteer activities that align with your chosen charity’s goals.
Blood red mocktails anyone? Or how about deviled eggs? There’s no better way to end the workday than with a Halloween happy hour. Host a Halloween-themed cocktail party with your Halloween-themed food and beverages. You can get creative with the event and decorate your pantry for Halloween or invite your employees to come in costume. Don’t forget to give them a related giveaway like a company-branded cocktail glass.
Make Halloween Unforgettable with Red Tomato
More than the temporary spooks and thrills, the best Halloween experience is one that lasts in their memory. Give your team an experience they will always cherish and look back on by celebrating Halloween together in your company’s own unique style. Whether you want to hold a costume contest or play some team building games, what’s more important is what they take home from the event.
Branded merchandise like a Halloween-themed shirt of your company can serve as memorabilia that can serve as a lasting reminder of that experience. Give your Halloween company celebrations a tangible keepsake with the use of branded Halloween items. Red Tomato can help level up your merchandise game with the right customisations to make it extra special.
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