What are the benefits of using promotional merchandise? Nowadays, it seems that many marketing strategies are purely social media-driven. No matter who you are in the marketing industry, don’t let anyone tell you that promo products are a thing of the past. Ignoring the power of merchandise would be the most detrimental business move you could make.
In this article, we will explore why promotional merchandise is still relevant to your business and how to implement it in your marketing mix.
BENEFITS OF USING PROMOTIONAL MERCHANDISE
What can promo products do for your brand?
It doesn’t matter if you own a motorcycle shop or bake gluten-free pastries; promotional products will help your business thrive. Think of these giveaways as a more useful version of your business card. Craft an eye-catching keychain or a reusable bag with your cute cupcake logo, and you have just created real-life, walking advertisements. This is an effective, affordable way to grow your brand’s exposure.
Using promotional merchandise can help you:
- Brand awareness and message recall
- Attract clients at events
- Grow your email list and clientele base
- Increase word-of-mouth referrals
- Expand the demand for your services
- Measure your ROI
- Effectively achieve your revenue goals
- Client and employee appreciation
Why are promotional products still relevant in a digital marketing world?
You may be thinking, “This is 2018. No one even writes with pens anymore.” Sure, the world we live in has certainly changed, and technology is one of our biggest consumptions. Nonetheless, everyone loves a free gift, especially if it is useful. This type of advertisement puts your brand in a favorable light. It shows your clients that this is a reciprocal relationship; out of all the businesses out there, you actually care about their happiness.
Do you know how long the average tweet circulates? According to Social Media Specialist, Rebecca Coleman, the answer is “about 15 minutes.” Facebook and Instagram posts? Roughly 24 hours. However, according to the Promotional Products Association (PAA), 76% of people who own promotional merchandise can clearly recall the company who gave them the product, as well as the event in which they received it. To top it off, “Well-designed and useful promotional products are more often than not retained for a year or more, ensuring that your brand remains on display for far longer than would be possible via conventional promotional techniques.”
Do you want your clients to remember your brand for 15 minutes or over a year?
HOW TO IMPLEMENT PROMOTIONAL PRODUCTS INTO YOUR MARKETING MIX
“Gifts such as promotional… gadgets and clothing bearing brand logos have been proven to be an instrumental aspect of any effective, balanced marketing strategy.” –Andrew Nash, Promotional Products Expert
What’s your marketing mix?
First off, don’t feel bad if “marketing mix” is a term you haven’t heard in awhile. We all have too many acronyms and terminologies to add to our lives daily. Basically, your marketing mix is a tool combining the four Ps: Product, Price, Place, and Promotion. You want to have the right product, at the right price, in the right place, and promote it correctly. As Andre Nash explained in the quote above, the most important component of this “balanced marketing strategy” is the product itself.
The best way to add promotional merchandise to your marketing mix
Do your research and know your target audience. If you aren’t familiar with your buyer persona, get to know them before you make any decisions. Don’t select products to give away because you or your nephew think they’re super cool. What could your ideal client really use? What merchandise would he or she be excited to receive and show off to friends?
The best way to add promotional merchandise to your marketing mix is to get the product right the first time. Make sure you’re ordering quality items. After all, your promo products represent your brand; do you want your company to fall apart after being used twice? In addition, while ensuring that the merchandise represents your company’s key values, try to appeal to your clients’ emotions and ethics. For example, if you aim to target eco-conscious athletes, the last thing you want to distribute is plastic beer mugs.
Your marketing mix will never get better than your promo product selection.
STILL HAVE QUESTIONS?
If you have any questions whatsoever about the benefits of using promotional merchandise, we are here for you. Likewise, if you’re struggling to integrate promo products into your marketing mix, we want to help. Whatever the case may be, our mission at Red Tomato is to assist you in achieving your biggest company goals.
When you work with us, you know that we are invested in your vision and ultimate success. From the first consultation to the day of distribution and beyond, we are there for you every step of the way. We are eager to show you how to make the most of your valuable services.
What do you think the benefits of using promotional merchandise are? How have you implemented promo products into your marketing mix? When did you see the best results? Please let us know in the comments below!
Get in touch with us and start your journey to becoming the best brand possible now!