valentines day brief

Red Tomato wanted to begin their 2017 marketing campaign with something that was sure to be remembered. Last year we celebrated our 10^th Birthday, what could we celebrate this year? Our clients!

We thought of a timely event – Valentine’s Day to launch this campaign. We thought sending a traditional mailer would be the best way to surprise and delight our clients. At the same time our mailer went out, we sent an e-mail driving people to a Valentine’s Day landing page, where a free gift of a mug filled with Red Tomato branded chocolates could be claimed.

These gifts were hand delivered where possible. We thought it was a fantastic way to mix online marketing and promotional merchandise – we had great success.