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Star Casino Brief

The Star Casino wanted a unique piece of merchandise to engage with their existing mid-level members themed around Chinese New Year celebrations. The item needed to a premium product, with a modest budget that would entice the target member category to redeem their prize
The Star office facade
Star Sydney red pouch and an item

The Red Tomato team set to work on brainstorming ideas that would suit the demographic, budget and time frames. The Red Tomato team knew that the promotion needed the perfect combination of creativity and timeliness in order to make a lasting impression. Through this process, we were to able to develop the perfect product – “The Fortune Cookie” a customised metal design that included traditional New Year’s messages. Drawing on our team in China we were able to develop and source the product on budget and in time. 

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“Thanks to Red Tomato, we successfully executed a well-received campaign to celebrate our biggest time of the year, Chinese New Year. Working with the team at Red Tomato was incredibly easy, straightforward, transparency and communication was fantastic. Will definitely be working with you again soon.”