Linde brief
Linde organise an annual golf day in 4 states around Australia and award the teams that finish 1st, 2nd and 3rd a unique branded prize to congratulate them on their effort. Linde were looking for items that would appeal to men playing in the competition and also be useful coming into summer.
Solution
Red Tomato and Christine from Linde developed three ideas at three different price pointsfor top 3 teams at each golf day. 3rd would receive a picnic chair, 2nd would receive a miniportable barbecue and 1st receive a large wheeled esky. These 3 items were chosen due to their usefulness and timeliness in the calendar, as well as appealing to their participants.
Red Tomato also worked on the PGA Fiji International which provided another perspective on a promotional golf day event.
