the fiddler brief
Irish Pub, The Fiddler in Rouse Hill NSW run an annual event for St Patricks Day. The event is complete with Guinness, Irish Dancing and lots of green. Each year they hand out a collectable item for their patrons to remember the day with.
Guests to the venue on St Patricks Day receive a complimentary tee which over the years becomes a collective item. You will see people wearing tees from many years ago at the event. The pub’s very own Irish Dancers also do pop up flash performances in the weeks leading up to St Patricks Day, wearing these tees, to assist in promoting the t-shirts and to spruce up the event.
With the help of Red Tomato, The Fiddler was able to introduce kids tees for the first time this year. By using wearable merchandise, The Fiddler was able to promote St Patrick’s Day as a family friendly event. This year was their 3rd most successful day in history, with a need to stagger the distribution of tees throughout the day to ensure everyone had the opportunity to receive one. What a return on investment!
The marketing team at the Fiddler had to distribute them evenly throughout the day with any purchase of Guinness or Irish Whisky/Cocktail for St Patricks Day, as well as use the t-shirts as prizes for games throughout the day. Our client has said ‘they always are the hot topic of the day so it is first in best dressed when a new batch is brought out to the bars throughout the day.’
“We always use Red Tomato for any promotional needs we may have. We can always guarantee not only quality products but quality information provided by each of their team members”. Hannah Ferris.