the fiddler brief
Guests to the venue on St Patricks Day receive a complimentary tee which over the years becomes a collective item. You will see people wearing tees from many years ago at the event. The pub’s very own Irish Dancers also do pop up flash performances in the weeks leading up to St Patricks Day, wearing these tees, to assist in promoting the t-shirts and to spruce up the event.
The marketing team at the Fiddler had to distribute them evenly throughout the day with any purchase of Guinness or Irish Whisky/Cocktail for St Patricks Day, as well as use the t-shirts as prizes for games throughout the day. Our client has said ‘they always are the hot topic of the day so it is first in best dressed when a new batch is brought out to the bars throughout the day.’