APA Indigenous Brand Awareness Campaign Brief

To develop merchandise options that incorporated indigenous artwork and that would be suitable for student giveaways at Northern Territory and national education fairs.


Red Tomato reached out to our supplier network to find a supplier that could re-produce the indigenous designs and APA key marketing messages without compromising the designs and quality.


With trial and error, we developed a fantastic digital print on a bottle and backpack that not only highlighted the APA logo but recognised the artist and program available for the students.