TOMATO SCOOP
Fresh Perspectives on
Promotional Marketing
including insights on our AI Merchandise Generator, directly
from the creative geniuses at Red Tomato
8 Benefits of Branded Merchandise to Your Business
In today’s competitive landscape, how can brands stand out? Branding is the process of cultivating and managing a company’s brand identity through assets and actions. The goal is to create a distinct identity in the minds of the target audience and stakeholders. It’s...
Latest Blog posts
Utilising Promotional Products on a Limited Marketing Budget
Whether you’re a marketing manager for a fresh start-up company or a mid-sized business, you may always come across one obstacle: money. You want to attract new clients, engage loyal customers, and ultimately grow your brand. However, you have a limited marketing...
Understanding Buyer Personas to Select Promotional Merchandise
Picture this: You’re flying out to Perth this Christmas to meet your girlfriend’s mother for the first time. Obviously, you need to bring her a gift. You could just settle for a generic basket of fruity lotions or a Myers gift card. However, you want to make a lasting...
How to Measure ROI with Promotional Merchandise
If you’re in the marketing world, you know that ROI is not just a convenient acronym. BRB, OMG, and LOL (amongst others) could never pull the weight that ROI does, and with good reason. When your business depends on your Return on Investment (ROI), this becomes a very...
3 tips for a great Father’s Day promotion
Father's Day is your once-a-year chance to show Dad how much he means to you. Father figures have a lot of influence in the way we shape our lives and Father's Day is a good prompt to thank them. It's also a great excuse to run a fun, creative marketing campaign!...
5 Marketing Strategies to Help Increase Customer Loyalty
Customer loyalty doesn't begin after you make the sale. Their are four main stages for obtaining and keeping a client: attract, convert, close, and delight. Every single stage in this process is essential for increasing customer loyalty to your brand. So how do you...
How to Use Golf to Promote Your Business
Golf is good for your business. Whether you run a technology start-up or specialise in aerodynamic golf clubs, incorporating golf into your marketing strategies can be highly beneficial. It doesn't matter if your only experience with the sport was playing putt putt as...
4 Wearable Promo Products Your Brand Should Already be Using
The main reason people keep promotional items is because they’re genuinely useful. That’s why products like pens, notebooks, and t-shirts are so popular—they provide real value. Beyond simple utility, branded merchandise as a branding tool and finding effective ways...
How to Use Promotional Merchandise to Increase Referrals
Imagine yourself in this situation: You come home from a long day at work with a massive headache. Your kids need to eat dinner and do their homework. The best part? One of your smaller family members stuffed a towel into the toilet. Now there is water flowing...
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