TOMATO SCOOP

Fresh Perspectives on
Promotional Marketing

Explore the current state and future of promotional marketing,
including insights on our AI Merchandise Generator, directly
from the creative geniuses at Red Tomato

Induction Package for New Employees: What to Include

Hiring the right employee can be a challenge. As business owners, you must go through interview rounds and deliberations to select the right candidates. It’s only proper that with much at stake, your new employees experience a proper onboarding process. New employees'...

Induction Package for New Employees: What to Include

Latest Blog posts

The Complete Events Checklist for Activating Your Brand

As with any brand activation, preparing your brand for an event requires a lot of little pieces coming together. Making sure brand ambassadors are prepared, creating beautiful displays, purchasing event merchandise are just a few. Here is a complete event checklist...

Utilising Promotional Products on a Limited Marketing Budget

Whether you’re a marketing manager for a fresh start-up company or a mid-sized business, you may always come across one obstacle: money. You want to attract new clients, engage loyal customers, and ultimately grow your brand. However, you have a limited marketing...

Understanding Buyer Personas to Select Promotional Merchandise

Picture this: You’re flying out to Perth this Christmas to meet your girlfriend’s mother for the first time. Obviously, you need to bring her a gift. You could just settle for a generic basket of fruity lotions or a Myers gift card. However, you want to make a lasting...

How to Measure ROI with Promotional Merchandise

If you’re in the marketing world, you know that ROI is not just a convenient acronym. BRB, OMG, and LOL (amongst others) could never pull the weight that ROI does, and with good reason. When your business depends on your Return on Investment (ROI), this becomes a very...

3 tips for a great Father’s Day promotion

Father's Day is your once-a-year chance to show Dad how much he means to you. Father figures have a lot of influence in the way we shape our lives and Father's Day is a good prompt to thank them. It's also a great excuse to run a fun, creative marketing campaign!...

5 Marketing Strategies to Help Increase Customer Loyalty

Customer loyalty doesn't begin after you make the sale. Their are four main stages for obtaining and keeping a client: attract, convert, close, and delight. Every single stage in this process is essential for increasing customer loyalty to your brand. So how do you...

How to Use Golf to Promote Your Business

Golf is good for your business. Whether you run a technology start-up or specialise in aerodynamic golf clubs, incorporating golf into your marketing strategies can be highly beneficial. It doesn't matter if your only experience with the sport was playing putt putt as...

4 Wearable Promo Products Your Brand Should Already be Using

The main reason people keep promotional items is because they’re genuinely useful. That’s why products like pens, notebooks, and t-shirts are so popular—they provide real value. Beyond simple utility, branded merchandise as a branding tool and finding effective ways...