“The best marketing doesn’t feel like marketing.”
Tom Fishburne, Author.
Sometimes marketing agencies trying to select the best out of their catalogue of campaigns can be a bit biased due to emotions, memories, and other nuances that the audience might never be aware of. That’s why we decided to allow our clients and our audiences to decide which ones were our best promotional marketing campaigns of 2018.
We opened up a contest online so our clients could nominate their campaigns. This way our audience and theirs would be able to vote and select a winner. Here are 9 contestants and the winner for the best promotional marketing campaign of 2018. You’ll love them!
1. Welcome Packs
Our friends at Prospa needed to revamp their outdated welcome package for new brokers of the Prospa family. They wanted to communicate Prospa’s modern brand image while reducing the cost and incorporating existing items.
We worked alongside Prospa and came up with an elegantly customized solution. We combined a certificate in a sleek gloss black frame, a premium metal pen, and a professional notebook wrapped in Prospa branded tissue paper and placed into a premium custom made box. New Prospa brokers felt warmly welcomed and enjoyed a more friendly onboarding process.
2. Family Day 2018
Promotional merchandise plays a very important role in nurturing employee loyalty and appreciation. Kennards Hire knows this. That’s why for their annual Family Day 2018 they needed a product that was family-friendly in order to show their employees and their families their appreciation.
Our team developed a few alternatives, and we decided to go with a Picnic Rug & Duffle bag that could be used on the day and afterwards for days out with the family. We included a magnetic photo frame with the brand’s 70th Anniversary artwork for families to use for photos taken on that day.
3. APA Indigenous Brand Awareness
The brand needed merchandise options that incorporated indigenous artwork suitable for students and education fairs. The designs needed to be high-quality and highlight the APA logo while recognising the artist.
We developed a fantastic digital print on a bottle and backpack that successfully communicated the indigenous design and highlighted both the APA logo and the artist without compromising quality and functionality.
4. Racing Victoria Picnic Baskets
The PR department of the governing body of horse racing in Victoria approached our team to develop the perfect invitation to launch the Festival of Racing period and marketing campaign to the media and the general public.
We developed a line of wicker picnic baskets themed with the Festival’s image and arranged for them to have an additional touch of subtle RV branding through custom luggage. “The kits were so well received that we encountered a number of requests for more baskets, a feat that is very rare from the media!”, said Verity Clough, Racing Victoria Public Relations & Communications Manager.
5. AIG Compression Socks
AIG’s thought leadership conference needed a product for their travel team session on awareness about travel risks that would make the experience memorable for their target audience.
They had an idea for compression socks, so we developed a variety of AIG branded options and samples sourced from local suppliers. They picked one and each person who got a pair was pleasantly surprised.
6. Hologic Welcome Packs
Planning a successful move is never easy and might be stressful. That’s why Hologic wanted to have a special welcome gift for their employees as they moved to a new office.
We chose some of our favourites and personalised them to better suit Hologic’s staff. The move was successful and everybody loved their gifts. It was a great way to start in a new environment.
7. PGA Holden Scramble Finals Gifts
For the past 25 years, Holden and the PGA have produced Australia’s #1 participated amateur golf event with over 50,000 participants across Australia. Creating a gift for the Championship finals that would be suitable for the occasion and for all golfers, was a great challenge for Red Tomato.
We sourced a series of fun and engaging products that were well received and both the client and sponsors achieved great brand awareness at the event and beyond due to the practicality of the reusable glasses.
8. Kids Summer of Country Racing
The concept of giving kids a free backpack with goodies to engage them in the event had been done in previous years with success. However, for the 2017/18 campaign, we decided to incorporate the “We love animals” concept into the theme in order to further engage kids and families.
All items included in the backpack were branded with the slogan, and the success among kids was tremendous. Mick Sharke from RSN was there with his daughters and no one could have put it better than him:
“The Country Racing Victoria campaign focuses on a simple idea – We Love Animals. Because at the heart of the sport, when the carnivals, prize money announcements, interstate feuds, and mega races are all stripped away, racing exists because its participants and fans love and appreciate the thoroughbred horse. And what better way to explain racing to a child than with this message.”
And The Winner Is… 🥁
Contiki Record Award
2018 was Contiki’s 20th anniversary for ROCK, which is their biggest trade incentive. To celebrate, they made ROCK 2018 BIGGER & BETTER: more seats, iconic location, iconic festival, smoking hot merch, and new branding.
Our mission was to create an award incentive for their top-selling travel agents that would tie the “record-breaking” and “smashing the sales target” theme. We developed a custom framed record that included the Contiki logo and the tagline.
This memorable and eye-catching award was something agents could brag about and proudly display, and it also caught the attention of voters for our contest and this rockin’ award took first place.
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For us at Red Tomato, all our clients are winners and all of them deserve a winning campaign. With that mantra in mind, be sure our team will work hard to give you promotional products that are true winners for you and your brand. Get in touch to start working on your next winning campaign!
