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pirtek fishing brief

The Pirtek Fishing Challenge needed a unique piece of merchandise to entice competitors to visit and “like” their Facebook page. The item needed to be a casual product with a digital edge to draw a laid-back target audience to be an online Pirtek fan. The Pirtek Challenge also needed a strategy to monitor the increased engagement generated from the campaign.


The Red Tomato team set to work on brainstorming ideas that would suit the demographic, specific purpose and time frame of the campaign. Through this process, we were able to develop the perfect combination of technology and product – a fishing hat with a swing tag imprinted with a QR code directing to the Pirtek Facebook page. Look at when we helped The Star Casino with their Chinese New Year event and our blog for other examples in the importance of a  well-timed marketing plan with things like seasonal events and celebrating company anniversaries.