How to Use Promotional Marketing in Marketing Automation

As a marketing manager, you surely know the importance of using emails as a crucial part of your marketing strategy. Emails are a great way to stay in touch with your loyal consumers, as well as reach out to those who are considering your services. It’s an essential part of marketing. However, adding promotional marketing into your emails can help you achieve higher conversion rates. This allows you to accomplish two things in one email, and who doesn’t want that? Read on to find out how to use promotional marketing in marketing automation.

The benefits of promotional marketing

Promotional marketing is a concept that some people may be on the fence about, since they fear they’re paying to give away merchandise for free. However, as we have discussed before, this is an excellent way to turn would-be clients into loyal customers. When adding promotional products to other media, it increases the effectiveness by 44%. Promotional marketing is very cost-effective, influential way to market your brand and increase your ROI. So, why not add this into your marketing automation and engage more people?

Before you begin to think that this process seems too complicated, or you’re hesitant to add another step to your email marketing campaigns, consider the following: People love free stuff. People are also inundated with hundreds of emails daily from companies wanting their attention. Whether their angle is providing information in the form of a newsletter, offering discounts on products, or an update on your company’s latest, most of these emails are ignored.

Why? Because, unless there’s something tangible in the email, it’s mainly a large waste of time for the consumer. However, if you offer a free promotional product, you’ve hooked in your potential client, and chances are that your call to action will be effective. And with the right product, the consumer will be happy. Happy consumers often become loyal clients, and that should make you happy (and successful!) in return.

Implementing promotional marketing in marketing automation systems

So, how do you go about integrating promotional marketing in marketing automation? First off, make sure that you’re doing email marketing effectively. You need to appeal to the right people with the content and products that will suit them. Make sure that you have a CRM tool that can help you analyze your demographic, and use that information to your advantage. Secondly, make sure that this tool works seamlessly with your email service provider – whether it be MailChimp or one of these equally stellar alternatives.

The last step to completing a successful promotional marketing campaign within your automated marketing system is also the most fun. Check out the wide array of merchandise in our boutique shops and select the perfect customisable products for your consumers. Then, it’s time to plan your campaign! As always, we are here to assist you every step of the way.

Why Red Tomato is right for you

At Red Tomato, we’re more than just a promotional marketing agency. We also provide integrated marketing solutions and want to keep you up to date on the newest technologies that will help your business thrive. If you need any assistance or further information on promotional marketing in marketing automation, please let us know. We are here for you and are more than happy to help with any questions you may have.

Have you used promotional marketing within your marketing automation? What was your experience? Please share in the comments below!