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The Star Fortune Cookie

Brief 

The Star Casino wanted a unique piece of merchandise to engage with their existing mid-level members themed around Chinese New Year celebrations. The item needed to a premium product, with a modest budget that would entice the target member category to redeem their prize

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Solution

The Red Tomato team set to work on brainstorming ideas that would suit the demographic, budget and time frames. The Red Tomato team knew that the promotion needed the perfect combination of creativity and timeliness in order to make a lasting impression. Through this process, we were to able to develop the perfect product – “The Fortune Cookie” a customised metal design that included traditional New Year’s messages. Drawing on our team in China we were able to develop and source the product on budget and in time. 

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The success of the campaign was underscored by positive feedback from The Star Casino, highlighting Red Tomato's seamless communication and execution.

Results

The result was a custom-designed metal fortune cookie containing traditional New Year's messages. This innovative merchandise effectively engaged the target demographic, aligning with the casino's budget and timeline.

The success of the campaign was underscored by positive feedback from The Star Casino, highlighting Red Tomato's seamless communication and execution.

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“Thanks to Red Tomato, we successfully executed a well-received campaign to celebrate our biggest time of the year, Chinese New Year. Working with the team at Red Tomato was incredibly easy, straightforward, transparency and communication was fantastic. Will definitely be working with you again soon.”

 

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Get in touch

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Red Tomato is a promotional marketing agency based in Australia that has been delivering memorable branded promotional merchandise since 2006. We made it our mission to deliver innovative and custom-designed promotional items that make lasting impressions for our clients for years to come.

 
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Let’s talk: 1300 776 733 (8:30am-5:30pm weekdays) or send us an email: sales@redtomato.com.au