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St. Patricks Day Tees

 

Brief 

Irish Pub, The Fiddler in Rouse Hill NSW run an annual event for St Patricks Day. The event is complete with Guinness, Irish Dancing and lots of green. Each year, they hand out a collectable item for their patrons to remember the day with.

Guests to the venue on St Patricks Day receive a complimentary tee which over the years becomes a collective item. You will see people wearing tees from many years ago at the event. The pub’s very own Irish Dancers also do pop up flash performances in the weeks leading up to St Patricks Day, wearing these tees, to assist in promoting the t-shirts and to spruce up the event.

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Solution

 
With the help of Red Tomato, The Fiddler was able to introduce kids tees for the first time this year. By using wearable merchandise, The Fiddler was able to promote St Patrick’s Day as a family friendly event. This year was their 3rd most successful day in history, with a need to stagger the distribution of tees throughout the day to ensure everyone had the opportunity to receive one. What a return on investment!

 

The marketing team at the Fiddler had to distribute them evenly throughout the day with any purchase of Guinness or Irish Whisky/Cocktail for St Patricks Day, as well as use the t-shirts as prizes for games throughout the day. Our client has said ‘they always are the hot topic of the day so it is first in best dressed when a new batch is brought out to the bars throughout the day.

The Fiddler successfully positioned the event as family-friendly, attracting a broader demographic.​

Results

The introduction of children's t-shirts for St. Patrick's Day at The Fiddler yielded significant positive outcomes:

  • Enhanced Family Appeal: By offering kids' tees, The Fiddler successfully positioned the event as family-friendly, attracting a broader demographic.​

  • Increased Attendance: This strategic move contributed to the third most successful day in the pub's history, indicating a substantial boost in patronage.​

  • Effective Merchandise Distribution: The high demand for the t-shirts necessitated staggered distribution throughout the day, ensuring equitable access for attendees and maintaining enthusiasm.​

  • Elevated Brand Visibility: The t-shirts became coveted items, with patrons proudly wearing them during and after the event, thereby enhancing The Fiddler's brand presence in the community.

Gallery

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Fiddles-St Patricks day Tees by Red Tomato Promotions (1)

“We always use Red Tomato for any promotional needs we may have. We can always guarantee not only quality products but quality information provided by each of their team members”

 

Hannah Ferris

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Get in touch

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Red Tomato is a promotional marketing agency based in Australia that has been delivering memorable branded promotional merchandise since 2006. We made it our mission to deliver innovative and custom-designed promotional items that make lasting impressions for our clients for years to come.

 
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Let’s talk: 1300 776 733 (8:30am-5:30pm weekdays) or send us an email: sales@redtomato.com.au