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Nova 96.9 x MUP Cofee Cup

 

Brief 

NOVA 96.9 approached Red Tomato with an idea for a promotional product to giveaway to their listeners – The MUP. The MUP is a take-away coffee cup with a secret compartment that holds a breath mint to be used once you have finished drinking your coffee. To make that a reality they contacted Red Tomato who could produce the product ethically, affordably and whilst still complying with Food and Safety Standards.

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Solution

Red Tomato jumped to action and utilized our relationships with local suppliers and packers to source and develop the MUP. Using samples and prototypes, the Red Tomato team worked closely with NOVA 96.9 to meet their requirements and produce 5,000 MUPs so NOVA 96.9 could sample them to their listeners. It is truly a one of a kind promotional coffee cup idea. 

Check out our tips for strategic promotional marketing that earns ROI, on our blog to help you to avoid some pitfalls. Following this unique idea, we created award- winning promotional product campaigns like those for the kids at the Summer of Country Racing Victoria event.

“This initiative not only met NOVA 96.9's promotional objectives but also garnered positive feedback from their team.”

Results

Red Tomato successfully collaborated with NOVA 96.9 to create "The MUP," an innovative promotional coffee cup featuring a hidden compartment for a breath mint. Leveraging their network of local suppliers and packers, Red Tomato developed and produced 5,000 units of this unique product, ensuring compliance with Food and Safety Standards. This initiative not only met NOVA 96.9's promotional objectives but also garnered positive feedback from their team.

Work

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“The entire team at Red Tomato were great to deal with and addressed any issues straight away. We’ll definitely work with them again.”

 

Jessica WestgateIntegration Project Manager

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Get in touch

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Red Tomato is a promotional marketing agency based in Australia that has been delivering memorable branded promotional merchandise since 2006. We made it our mission to deliver innovative and custom-designed promotional items that make lasting impressions for our clients for years to come.

 
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Let’s talk: 1300 776 733 (8:30am-5:30pm weekdays) or send us an email: sales@redtomato.com.au