Think of any event you’ve attended. Chances are you have walked away from it carrying a keepsake or two. These are the typical cheap giveaways you’ve seen a million times before. Because you have a dozen of them at home or will just serve to add extra clutter to your home, they find their way into the trash. As business owners and event planners, this is our worst nightmare. All that effort into the event went down the drain because of the promotional item you chose. This is why strategic use of event merchandise is so important. A well-thought-out promotional item ideas can help add value to your business and serve as lasting brand exposure.
In this guide, we’ll take you through choosing the right promotional items that attendees will use long after the event ends and how you can customise your merch to give your brand the exposure it deserves.
Promotional items for events are more than just a thing to tick off your checklist. They serve as reminders of the event and help reinforce and associate those good memories with your brand.
63% of consumers pass along a promotional product they no longer want. Make sure this doesn’t happen to your event by selecting items that are built to last and provide functionality for your audience.
Some of the benefits of long-lasting promotional items include:
Whether you want a quick refreshment on-the-go or to hydrate during workouts, reusable water bottles have proved their usability. This practical and durable item can be made of different materials of your choice, including eco-friendly materials for eco-conscious customers. There’s also plenty of ways to add your unique branding and customisations.
Never run out of battery at inconvenient times. Stay connected and powered up at all times with the help of a power bank. Its high capacity lets you charge your smartphone or gadget multiple times and comes in a sleek and compact design that lets you take it with you wherever you go.
Ditch single-use bags and upgrade with an eco-friendly tote. This stylish and durable bag is perfect for carrying all your needs. Personalise it by using the large front area to show off your brand.
High-quality stationery has an enduring appeal, especially for those who like traditional pen and paper notetaking. With plenty of stylish designs and customisation options available, there’s truly something for everyone. Give your audiences a premium stationery experience that they will remember your company by.
Wearable promotional items never go out of style. They are usually designed for comfort, feature timeless or fashion-forward designs, and offer a blank canvas for branding according to your company’s style and theme. Keeping branding design in a minimal and smart way can help make apparel like t-shirts, caps, and jackets more wearable for your audience.
Consider your main audience’s demographics—what is their age, gender, occupation, and interests? Think about the things that they would find useful and would appreciate. This would increase the chance of them using your event giveaways so much more.
Whether your event is a trade show, product launch, or charity event, make sure that your items align with the purpose and goals of the event. This can help them appreciate and value the items more as it would be a reminder of the event.
Setting a budget would serve as your constraint for what you can and can’t do for your event giveaways. Balance both cost and quality to make sure that you are getting your return on investment (ROI) on your giveaways. Take advantage of bulk orders to get better deals from suppliers.
Think of items that they can use on a daily basis so that it ensures continued brand exposure. These can be things like a reusable bottle, t-shirts, mugs, and the like. Go for high-quality items that are durable so that they can be long-lasting.
Once you’ve settled on the items, make sure that your logo and branding are easily visible and recognisable. You can be as creative as you can with the design but also keep your audience in mind—will it be appealing enough to wear or use? Will this be something they will keep with them or just toss away?
Collect feedback from the attendees to understand which event giveaway items they used and appreciated. Check the numbers and see how these promotional items helped engagement and stack against your event’s goals.
Customising your promotional items adds an extra layer of connection with your audiences. It’s your way of showing them you’re going the extra mile to make it memorable for them. There are plenty of ways to customise your promotional items including:
One of the best marketing strategies you can do for your event is to find promotional items that audiences will use for a long time. High-quality and useful promotional items can help give you lasting brand exposure and good return on investment. Choosing the right promotional items and taking the time to customise it can go a long way in making your event memorable.
Get started with making lasting event memories with premium and customisable branded merchandise. Explore Red Tomato’s promotional products today.