The recent COVID-19 pandemic has challenged businesses all over the world.
New physical distancing norms have affected events, seminars, product launches, trade shows, conferences, and live interactions.
We know that it can be tough to devise alternative ways to reach and re-engage event attendees, especially with the restrictions and limitations in place.
However, there is a way.
Through promotional marketing (or ‘promo marketing’), you can continue to spark brand awareness and stimulate engagement with your audience, even if you have to shift your events to an online format. In these unprecedented times, finding innovative promo marketing ideas to spark brand awareness and stimulate audience engagement has become crucial.
Here’s how.
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Webinar gift bags
Because physical gatherings are limited right now, online conferences and webinars play a big part in organising events for your business.
But just because you’re not in person, doesn’t mean they have to go empty-handed! You can have physical event merchandise delivered straight to your clients. To promote your brand further, you can encourage people to take photos of your event’s promo products and share them for all attendees to see.
See more promo marketing event ideas here.
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Direct Invite Mailers
Invites are essential if you still want to run events. But, as you know, digital invites can get lost or ignored. So, get extra creative by sending customised invites using promotional materials or printed direct mailers.
Try ignoring an invite printed on a mug or a fancy printed card that arrives in the post. These will capture attention and ensure no one forgets to log in.
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Exclusivity for sign-ups
To attract more attendees and increase excitement, you can put together a branded hamper or “swag pack” full of promo marketing goodies for the first 50 or 100 people to register for your online event. They’ll love the exclusivity and probably share the pack on their socials for everyone to see.
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Involve interactive games
In between sessions, you can interact with online event attendees by hosting mini-games like “Spin the digital wheel”, “the best comment competition” or an opportunity to enter the draw by submitting their details on your site. Your branded promo items can then be used as prizes for winners.
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Tutorial collateral
If you’re running an educational event online, then you can send them a pack in the mail with all their learning materials, some pens, a pad and even a few promo items gifts.
As you can see, promotional marketing is an avenue your business can take to increase participant engagement using the power of tangibility – even for an online event.
Do you need some ideas? Here are some suggested promotional materials you can tailor for your business.
But what return does promo marketing really offer?
See for yourself here, by using our Promotional Marketing ROI Calculator.
Want to build your own promotional marketing campaign to increase sales?
No worries. We can guide you step-by-step through our free Plan A Promotion service.
Our team can be an extension of your Marketing department. Leave it to us, and we’ll come up with a creative and tailored solution for your business.
At Red Tomato, we take your marketing strategy to the next level by providing you with innovative promotional products that serve a real purpose – elevating your brand and increasing your returns.
Contact us directly to discuss your promotional marketing strategy and we’ll work on getting you only the right products for the right clients at the right time!
Phone: 1300 776 733
Email: sales@redtomato.com.au
