This January we were lucky enough to attend the PPAI Expo in Las Vegas as an award-winning agency.
Last year, we won the Pyramid Award for our Country Racing Victoria Campaign, but thanks to the love and effort put forward by our team and the trust of our clients, this year our Agency was awarded a Silver Pyramid Award for our Ugly Sweater Campaign and a Gold Award for our blog the Tomato Scoop.
Awards aside, the Expo and the Vegas experience proved to be a very rewarding experience where we learned about the newest trends and got a chance to connect with world-famous industry leaders and experts.
It encourages us to continue on the path we’re when we see many thought leaders in the industry encouraging other distributors to do exactly what we are doing at Red Tomato; thinking more about the client and addressing quote requests like an advertising agency would address a brief.
Promotional Product Trends
Some of the trends that might gain strength this year include going back to retro items. Both CES and PPAI showed a growing tendency towards items with modern day technology that have a timeless look. These “new retro” products include items like Bluetooth speakers that look like old record players and gramophones.
Another trend is looking towards games for families like Jenga and Monopoly. This strategy would put your brand in the middle of game night for many long years.
Further innovations can be seen in the use of recycled and recyclable by big brands such as Adidas and HTT Apparel. But one of the most prevalent trends is the upgrade of work clothing and apparel into more relaxed options such as the ones shown by Hanesbrands Inc., and Blue Generation.
Our experience at PPAI was complemented by visits to Zappos.com, CES, and SKUcon. These experiences allowed us to learn innovative ways to approach employee relationships and dynamics, and the chance to connect with like-minded suppliers and distributors that use the same CRM system as we and work on building the industry by being different, original, and client-focused.
Going forward, the team at Red Tomato will continue to lead the Australian promotional product industry with creative, strategic, and solid service to provide our clients with a maximized ROI both in results, brand awareness, brand loyalty, and brand presence.
If you want more information download the press release here.