Everybody Loves Celebrating: Can You Use Anniversaries to Boost Employee and Customer Loyalty?

by | Oct 29, 2018 | Brand strategy, Business Resources, Human Resources, Marketing, Marketing Tips | 0 comments

The quick and short answer is a resounding “yes”. From the moment we’re born, celebrating anniversaries or achievements is not only encouraged, but they are milestones that mark our lives. These moments of celebration are reminders of growth, legacy, and importance in our personal and family lives.

A company is made out of people, it’s a living organism that is born, grows, matures, reproduces, and dies. So its life is filled with milestones, achievements, anniversaries, and other important dates that are worth celebrating and commemorating. These moments are perfect opportunities to tell your story to employees, customers, clients, and the general public because they are part of the story, and the feeling they’ll get when the company shares these milestones is a feeling of belonging that boosts loyalty, unlike any other marketing effort.

company anniversaries gifts and celebrations


“Loyal employees in any company create loyal customers, who in turn create happy shareholders.”

–       Richard Branson, Founder of Virgin Group.

One of the most common complaints heard from employees everywhere is the lack of engagement and belonging they feel at their workplace. Feeling like a replaceable mere piece of the big machine is depressing and is reflected in poor performance and high drop-out rates. So, it’s important to include in your internal marketing strategy ways to engage employees to make them feel appreciated, make them feel like the company’s achievements are theirs because they actually are.

As important as sharing the company’s milestones and achievements is, celebrating personal and individual anniversaries and accomplishments might be even more important. Putting time and effort into truly knowing your employees is a sure way to make them feel appreciated and boost their loyalty. Celebrate their successes, both personal and professional; their anniversaries (also personal and professional), and any other important dates that are worth sharing. This way, you’ll not only boost loyalty and productivity, but you will also build a more warm and loving environment in the workplace.

company anniversaries gifts and celebrations

Clients and Customers

“Customer loyalty is priceless.”

–       Jeffrey Gitomer, Business author/trainer.

It’s a proven fact that it’s more efficient to keep current clients than to get new ones. Plus, efforts into boosting clients/customer loyalty translate into procuring new ones. One of the most effective ways to accomplish this is to celebrate together the company´s milestones and achievements.

Customers are the reason companies exist, but they also have the potential to be the reason companies cease to exist. That’s even more so nowadays with the power social media has brought to the consumer. Customers are not only looking for quality products that share their values and ideologies, but they’re also looking for companies that in a way or another make them feel part of the story. As your company continues to grow and achieve important and significant milestones, sharing this story with those involved (customers, employees, etc.) becomes crucial in strengthening their loyalty to your brand.

company anniversaries gifts and celebrations

So, What Can You Do?

There are plenty of marketing strategies you can put into practice in order to celebrate milestones, achievements, and anniversaries with your employees and customers. These include special promotions and offers, branded gifts, celebrations or parties, limited-time offers, commemorative logos and merchandise, loyalty programs, and so forth. All this might seem overwhelming, that’s why we have put together this Promotional Marketing Calendar for you to download for free and easily keep track of celebrations and milestones worth celebrating with your customers and employees.

company anniversaries gifts and celebrations