How to use your end of the financial year budget to delight clients? (Old and New)

by Justin Reynolds | May 29, 2019 | Business Resources, Marketing, Marketing Tips

It’s nearly time for Australian marketers’ Christmas in July. This means it’s time to celebrate the end of the financial year. You can use your remaining EOFY budget to throw a party for your department, but…

What if we told you that you can use your end of the financial year budget to win clients and boost your revenue in both numbers and reputation significantly?

A promotional product campaign doesn’t have to be big. When it’s strategic and backed by professionals, it can bring fantastic results. Such a campaign, with the right products and strategy, helps move clients along your marketing and sales funnels. Consider this idea and get in touch with the Red Tomato Promo Pros to get started.

Set clear goals

You should set clear goals to use your EOFY money efficiently.

These goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Your goals could include building up your email database, increasing catalogue downloads, or boosting sales. Whatever your goals, clarity is crucial for efficient use of your EOFY budget.

Some ideas might include building up your email database, increasing downloads of a new catalogue or ebook, boosting sales, getting more engagement, delighting your clients and so on. Whatever your goals are, it’s crucial to be clear about them in order to use your EOFY budget in the most efficient way possible.

Stand out and Conquer

During Christmas in July, many people give gifts. Even though 85% of people do business with a company after receiving a promotional product, it’s important to know your target audience. This knowledge helps you decide what product to use and when and how to deliver it. Doing your research, knowing current trends, understanding if they enjoy certain sports or hobbies, and being aware of their needs regarding season of the year, culture, and other demographic data is essential to finding products that will resonate with your target.

Don’t just send a branded pen. Partner with a Promo Agency that will invest research and resources into understanding your target, their needs, their problems, their situations, and do their best to solve them with the strategy and product we select.

Considering these facts will ensure that your promo products will be useful and your recipients will want to keep them.

Finding the right products for your clients

For example, for Valentine’s Day, at Red Tomato we wanted to send an appreciation message to our clients that would last all year round. To get the best results, we approached the project as a multifaceted campaign. Sending a traditional mailer driving them to a specific landing page was the best way to pique the interest of our target market. Plus, when our mailer went out, our team also sent an email directing clients to Red Tomato’s Valentine’s Day landing page. On the landing page, clients were able to claim a free gift of a mug filled with Red Tomato branded chocolates. This turned out to be a great way to personally deliver the gift to the client.

The gift was chosen because it portrayed our message of appreciation and was combined with good timing for Valentine’s Day because the message you’re trying to deliver is as important as the product you’re sending. In fact, the product itself delivers the message for you. (Read the full Valentines Day case study here)

Go With The Pros

As you see, the leftover budget at the end of the financial year can be used for a new promotional product campaign to successfully win clients for the upcoming year. Which in turn will help you increase your company’s effectiveness?

Want to get started on your promotional product campaign to win new clients or grow your business with existing ones?

Get in touch with us to make sure you see an ROI from your EOFY budget, check out our EOFY Catalogue to get your juices flowing and place your order before June 30 to take advantage of our Buy & Fly promo to go into the draw to win tickets for two from Sydney to New York.

Using Promotional Merchandise at Events to Attract Clients

by Justin Reynolds | Apr 30, 2018 | Events, Marketing, Marketing Tips, Promo Products

As an Event Manager, do you think that the only events you should be attending are tradeshows? Well, we’ve got news for you. The more that you expand your vision, the more that your demographic (and business) will grow. If you are in the field of technology, get it out of your head that you can only attend IT conferences. From sporting events to concerts to street fairs, the limit of your brand’s reach is up to you. Whatever event you choose to attend, be sure to arrive prepared not only to mingle, but to make a strong connection with potential clients. In this article, we will discuss how using event merchandise will translate into gaining loyal consumers.

No matter which way you spin it, people love free stuff.

How often do you see people turn away free samples of food at your local market? How many times have you seen people go crazy for a free t-shirt at an event? Look at your collection of pens; we bet not many are store-bought. A free product is one of the easiest ways to get a person’s attention. However, we want to show you how to use that initial interest and successfully convert it into revenue.

Which events should you attend?

The first step is to choose your event wisely. Think about your current demographic and how you could expand it. Delve deeper into different age groups, ethnicities, and interest groups. For example, say you run a craft brewery. However, you are only drawing in broke, post-college graduates who come in specifically for your happy hour. Sure, you value your current clientele. Nonetheless, you realise that you, too, might be living in your mother’s basement if you don’t bring in higher paying clients.

Think about what kind of people you’d like to add to your clientele. What do they do for a living? Where do they hang out? What are their favourite activities? As the owner of the craft brewery, you may want to make an appearance some golf tournaments. Pay a visit to your local casinos or rent a booth at the next car show. Choosing the right events to attend is crucial. However, it is only part of the equation. Knowing the keys of using promotional merchandise at events will make your investment worthwhile.

How do you determine which promotional products to use?

When choosing the merchandise to pass out, don’t take the easy road. Skip what everyone else in your field is handing out. Unless you’re trying to attract writers, don’t bother with pens. Use your creativity to stand out as much as possible; design a quality product that people will actually use. In the instance of the craft brewery, a beer bottle opener, an eye-catching t-shirt, or a schooner glass would all work seamlessly as promotional merchandise. Why? Well, people who drink beer would actively use all three items. Each time they do, they will think of the brand that was so generous with them. When you are giving, it’s very likely that this act will be reciprocated – in the form of purchasing your products. This is how loyal consumers are born.

At Red Tomato, we are here to help you successfully grow your business, no matter if you’re a veteran or in the process of creating a start-up. If you would like to discuss ideas about which events or promotional products are right for you, please let us know! We will work side-by-side with you, helping you create the perfect alchemy of investment, creativity, and increased revenue. You will be amazed at how using promotional merchandise at events can lead to life-long clients, who in turn will very likely bring in referrals.