valentines day brief
Red Tomato wanted to begin their 2017 marketing campaign with something that was sure to be remembered. Last year we celebrated our 10th Birthday, what could we celebrate this year? Our clients!
We thought of a timely event – Valentine’s Day to launch this campaign. We thought sending a traditional mailer would be the best way to surprise and delight our clients. At the same time our mailer went out, we sent an e-mail driving people to a Valentine’s Day landing page, where a free gift of a mug filled with Red Tomato branded chocolates could be claimed.
These gifts were hand delivered where possible. We thought it was a fantastic way to mix online marketing and promotional merchandise – we had great success.