Sure, we might be sunbathing in Bondi Beach instead of traipsing through snowy German markets this Christmas. However, that doesn’t mean that there won’t be plenty to celebrate. Holidays are always a wonderful time for you to show your clients some love, and Christmas is the ultimate holiday. Think about it: You may be expecting presents from your family and best mates, but your favorite company? Adding an element of surprise into gift giving always makes an impression, and don’t you want to be the “it” company in your clients’ eyes? Read on, and we will reveal just how to prepare for corporate giving this Christmas.
The Benefits of Gifting Promotional Merchandise
Promotional products constitute a multi-billion-dollar industry worldwide, and with good reason. As we’ve previously discussed, promotional merchandise solidifies the client-company relationship and is very likely to increase referrals. Calculated, timely gift giving is the perfect way to strengthen brand loyalty and, ultimately, boost. It’s also an affordable way to advertise. (However, do yourself a favour and avoid shameless self-promotion with tacky, oversized logos.)
Prepare for Christmas Now
So, while Christmas seems as far in the future as the apocalypse, it will be here before you know it. Make your life a whole lot easier by starting to plan now. You know the feeling of getting your to-do list completed days in advance? Well, imagine that feeling while actually enjoying the festivities while all of your business counterparts are frantically rushing around. Completing your orders ahead of time will provide for a stress-free holiday season (save visiting with the in-laws). More importantly, it will allow you to make sure that you’ve received and delivered the perfect items for your clients well before Christmas.
Personalise Your Gifts
Before you get all excited and order each of your clients bottles of Wolf Blass Black Label, do your research. First off, you need to follow proper etiquette. Certain companies in the medical, financial, and retail professions are not allowed to receive gifts. Just imagine all of that wine going to waste! Secondly, you want to personalise your gifts as much as possible. Delve into your demographic and make sure that the promotional product you’re gifting is something that the client actually wants. Giving the music aficionado a set of serious headphones, or the serial golfer a sleek golf bag, shows that you’ve taken the time to consider who your client is. This makes them feel special. In turn, your company will stand out from the businesses who have sent them cheap, generic gifts that will quickly travel to the rubbish bin.
Show your clients and business associates your appreciation this holiday season, and you will strengthen your relationship. After extensive research, the PPAI (Promotional Products Association International) found that “vendors who gave were twice as likely to increase their chances of being contacted by recipients as those that didn’t have a gift program.” Don’t get stuck in the group of cheap, selfish companies. Start planning your gift-giving right now, and enjoy the holidays when they do come around.
Do you have any tips on how to prepare for corporate giving this Christmas? Is there anything you’d like to know more about? Please share in the comments below!